Creating In-Game Customer Experiences
Should You Invest in Empathetic Consumers?
Eataly's Third Place and the Customer Experience
Best of Big Design in 2015
Leaning In Together: Empowering Women Through Advertising
When Sheryl Sandberg’s book, Lean In, was released in 2013, many championed it as the modern-day feminist movement for women in the workplace. However, the book has been divisive in its reception, as some felt it was a sales pitch for privileged women and did not speak to the nation’s ‘average’ female worker. Despite the differences in opinion, here are two main ideas that customer experience designers can take away from the “Lean In” movement:
Redesigning Facebook’s ‘Like’
Emotional Branding and Cause-Marketing: The Ideal Partnership
What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization
Building Retro Brands: Harley Davidson and the 4 As
After a seemingly unstoppable growth period during the beginning of the 21st century, the iconic American brand Harley Davidson was in serious trouble. Not only did the 2008 global economic crisis hit it hard, but more importantly, its core target market was shrinking fast (Seizemore 2013). Composed primarily of American Baby Boomer males, this aging demographic had plenty of disposable income and sought an escape from the monotony of daily life by indulging their long-lost aspirations of rebellion (Holt 2004). As profitable as this market segment once was, Harley Davidson had no choice but to shift branding gears and create new customer experiences.
Artificial Intelligence as a Customer Experience
The Volkswagen Crisis: What's Next?
Consuming in Canada
Why Is My Smart Home So Stupid?
4 Values at the Heart of Good Experience Design
Valentine's Day: A Global Perspective
This week, people all around the world will make very similar consumer decisions: buying a card, ordering flowers, getting chocolate, and booking a nice restaurant. With Valentine’s Day fast approaching, it seems that we are celebrating our feelings in a global village of love and romantic consumption. But is there more to the event than meets the commercial eye?
What Makes MBAs Stand Out?
Today I deviate a bit from standard protocol and write about MBA teaching. That’s because I just saw a great ft.com interview featuring the Ross School’s Dean Alison Davis-Blake. She had an important message: Business schools must change their tactics for MBAs to get jobs.
How Beyoncé Made Market-Based Feminism Work
Target Canada: Why It Failed
Creating the New Man
Chivalry may not be dead, but today’s “modern man” is much different from days of old: he applies moisturizer and even wears makeup. While you may accept this as the norm (or find it shocking that we are even calling attention to it), it’s important to acknowledge it hasn’t always been this way. Sure our fathers applied Brut and Brylcreem, but these were basic items, commodities of sorts. Today it’s much more complicated.