market-based feminism

Leaning In Together: Empowering Women Through Advertising

 Leaning In Together: Empowering Women Through Advertising

When Sheryl Sandberg’s book, Lean In, was released in 2013, many championed it as the modern-day feminist movement for women in the workplace. However, the book has been divisive in its reception, as some felt it was a sales pitch for privileged women and did not speak to the nation’s ‘average’ female worker. Despite the differences in opinion, here are two main ideas that customer experience designers can take away from the “Lean In” movement:

How Beyoncé Made Market-Based Feminism Work

How Beyoncé Made Market-Based Feminism Work

“Feminist: a person who believes in the social, political, and economic equality of the sexes.” The above is an excerpt from ‘Flawless’ – a song from Beyoncé’s latest self-titled album, featuring Nigerian author Chimamanda Ngozi Adichie’s lecture on feminism.

Love (and the Market) Actually

Love (and the Market) Actually

“Love, Actually” exemplifies a remarkable transformation from a society that understood female empowerment as a systemic concern to one that interprets all feminist concerns about empowerment through the ideological lens of market-based morality.