cause

Emotional Branding and Cause-Marketing: The Ideal Partnership

Emotional Branding and Cause-Marketing: The Ideal Partnership

It is that time of year again, and we are not talking about Christmas. It is Breast Cancer Awareness month. Then will come Movember, with thousands of men around the world growing moustaches to raise funds and awareness for men’s health issues.

How Beyoncé Made Market-Based Feminism Work

How Beyoncé Made Market-Based Feminism Work

“Feminist: a person who believes in the social, political, and economic equality of the sexes.” The above is an excerpt from ‘Flawless’ – a song from Beyoncé’s latest self-titled album, featuring Nigerian author Chimamanda Ngozi Adichie’s lecture on feminism.

Why Brandy Melville Should Listen to Its Plus-Size Fans

Why Brandy Melville Should Listen to Its Plus-Size Fans

Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all."