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Zombie Brands: The Science Behind Undead Market Icons

Zombie Brands: The Science Behind Undead Market Icons

When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.

Does Responsible Consumption Benefit Companies More Than Consumers? (Fast Company)

Does Responsible Consumption Benefit Companies More Than Consumers? (Fast Company)

Fair trade coffee and hybrid cars don't solve our environmental and social ills. But they do shift responsibility for big problems to consumers, two researchers argue--leaving businesses and politicians a free pass.