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Designing Consumer AI Experiences

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VOYA Colloquium Draws Top Scholars

Creativity and innovation in marketing.

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Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

Designing AI Experiences

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From Smart Homes to “Smart Families”

It's not about utility but identity.

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Algorithmic Customer Experiences

AI enhancing consumer identities

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About Markus

One of the best-recognized experts studying high-technology consumption (WIRED). 

Lab Favorites

Stories liked by Big Design Lab members

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AI: Customer of the Future

What if you were marketing to Alexa?

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Designing Retail for Women

The science of gendered spaces.

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Making Banking Intimate

Fintech and the customer experience.

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Managing IoT Experiences

Storytelling and beyond.

Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?

Smart consumers, homes, and families.

Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Reject Your Customers Now

The Case of Supreme.

Rethinking Cinema Experiences

The great escape.

Orchestrating a New Subway Experience

The passenger journey.

How Human is Too Human for AI

Managing the uncanny valley.

Design for Consumer Happiness, Not Choice

Combating deal culture.

Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Designing the Smart City

For the citizens, by the citizens.

The Secret to Bird Feeding

Learn more about Markus' speaking activities.

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What’s Happening Now

Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

Designing AI Experiences

About Markus

One of the best-recognized experts studying high-technology consumption (WIRED).

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The Secret to Bird Feeding

Who Do We Work With?

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