Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.
Designing AI Experiences
Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.
Stories liked by Big Design Lab members
Who Do We Work With?
We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.
We explore how firms can manage all elements of the market creation process and the customer experience.
Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.
Designing Platform Experiences
Sidney Levy's years with SRI.
Interview with Brainstorm Magazine.
The Case of Supreme.
The great escape.
The passenger journey.
Managing the uncanny valley.
Combating deal culture.
For the citizens, by the citizens.
In the News
York University Brainstorm
About this Blog
Schulich Marketing Professor Markus Giesler and guest contributors explore how culture can help design markets and customer experiences. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post and Apple News. To learn more about what drives these insights, explore Markus' research.