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Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.
AI · Experience · Markets · Tech
Designing AI Experiences
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About Markus
Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.
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Stories liked by Big Design Lab members
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Who Do We Work With?
Researchers
We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.
Managers
We explore how firms can manage all elements of the market creation process and the customer experience.
Journalists
Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.
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Designing Platform Experiences
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In the News
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About this Blog
Schulich Marketing Professor Markus Giesler and guest contributors explore how culture can help design markets and customer experiences. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post and Apple News. To learn more about what drives these insights, explore Markus' research.
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