Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

AI · Experience · Markets · Tech

Designing AI Experiences

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From Smart Homes to “Smart Families”
From Smart Homes to “Smart Families”

It's not about utility but identity.

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Algorithmic Customer Experiences
Algorithmic Customer Experiences

AI enhancing consumer identities

About Markus

Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.

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Future Prof: Digital and Critical
Future Prof: Digital and Critical

How not to become a thought leader.

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What Does “Smart” Really Mean?
What Does “Smart” Really Mean?

Smart consumers, homes, and families.

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Trust Me… I’m Amazon!
Trust Me… I’m Amazon!

Stranger Danger!

Lab Favorites

Stories liked by Big Design Lab members

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AI: Customer of the Future
AI: Customer of the Future

What if you were marketing to Alexa?

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Designing Retail for Women
Designing Retail for Women

The science of gendered spaces.

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Making Banking Intimate
Making Banking Intimate

Fintech and the customer experience.

   Who Do We Work With?

Researchers

We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.

Managers

We explore how firms can manage all elements of the market creation process and the customer experience.

Journalists

Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.

Research News

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Winter AMA 2019
Winter AMA 2019

Co-chaired by Markus Giesler, Sonny Lam and Xueming Luo.

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MSI Scholars Program
MSI Scholars Program

A list of 34 interdisciplinary marketing and consumer research scholars.

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Qual. Data Analysis Workshop 2019
Qual. Data Analysis Workshop 2019

Co-chaired by Linda Tuncay-Zayer, Ashlee Humphreys, and Markus Giesler.

Next Speaking

Designing Platform Experiences

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Should You Invest in Empathetic Consumers?
Should You Invest in Empathetic Consumers?

Why platforms need compassion. 

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Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

All Posts

Featured
Future Prof: Digital and Critical
Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?
What Does “Smart” Really Mean?

Smart consumers, homes, and families.

Consuming Interests
Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?
What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Reject Your Customers Now
Reject Your Customers Now

The Case of Supreme.

Rethinking Cinema Experiences
Rethinking Cinema Experiences

The great escape.

Orchestrating a New Subway Experience
Orchestrating a New Subway Experience

The passenger journey.

How Human is Too Human for AI
How Human is Too Human for AI

Managing the uncanny valley.

Design for Consumer Happiness, Not Choice
Design for Consumer Happiness, Not Choice

Combating deal culture.

Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Designing the Smart City
Designing the Smart City

For the citizens, by the citizens.

Trust Me… I’m Amazon!
Trust Me… I’m Amazon!

Stranger Danger!

In the News

About this Blog

Over 200,000 people visited this blog last month to learn how culture can help design markets and customer experiences from Markus Giesler and regular guest contributors. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post, and Apple News. To learn more about what drives these marketing insights, explore Markus' research.

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Discover my research on market creation and CX design.

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In the News

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Latest Posts

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Featured
Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?

Smart consumers, homes, and families.

Consuming Interests

Sidney Levy's years with SRI.

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The Nostalgia for Socialism in the Age of Consumerism

The Conversation

AI marketers need to consider: Who’s the master and who’s the servant?

York University Brainstorm

Schulich Prof Honored as Inaugural Marketing Science Institute Scholar

Schulich School of Business

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General Inquiries/Big Design Lab
Sarah McNeil, BDL

Speaking Inquiries/Conferences
Charles Yao, The Lavin Agency
 

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Markus Giesler, Associate Professor of Marketing, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J1P3

© 2018 Markus Giesler. Disclaimer | Title Image: William Saito, CC BY-NC-ND

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