Can how people think, act, and feel in markets be designed?

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Designing Consumer AI (Video)

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Measuring, Managing, and Shaping CX

Marketing Intelligence Special Issue.

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About Markus

“One of the best-recognized experts studying high-tech consumer behavior” (WIRED). 

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Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Creating a Consumable Past: How Memory Making Shapes Marketization

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Markus Giesler Teaches Big Design: One-Day In-Depth Masterclass

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Designing AI Experiences

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Designing the Smart City

For the citizens, by the citizens.

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Managing IoT Experiences

Storytelling and beyond.

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Top 10 Innovation Keynote Speakers

The Lavin Agency

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        Consumer
        
            Behavior
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Can how people think, act, and feel in markets be designed?

What’s Happening Now

About Markus

“One of the best-recognized experts studying high-tech consumer behavior” (WIRED).

Markets are stories.

Recent Journal Articles

Masterclass

Designing AI Experiences

Speaking

Consumer Behavior Experience AI Empathy Privacy Nostalgia Responsibility Decisions Trust Activism Beliefs Morality

bigdesignlab

Markus Giesler

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