Big Design: In 90 Seconds
Researchers
We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.
Managers
We explore how firms can manage all elements of the market creation process and the customer experience.
Journalists
Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.
Opportunities for members to collaborate on specific marketing and design problems with researchers. They take place every year, from Toronto to Davos and from Los Angeles to Hong Kong.
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Every fall, we train 90 customer experience design leaders at the Schulich School of Business who go on to have rewarding careers with Apple, Disney, Facebook, Snap, and many other companies.
To catalyze smart home adoption, companies need to dive deeper and focus on the families who live in smart homes. https://t.co/dm8ZEkXXgQ pic.twitter.com/QNnw6V2dWC
— AMA (@AMA_Marketing) November 11, 2016
Field visit for todays #CED class w. @DrGiesler @WilliamsSonoma No better way to learn about the #CED than having associate Brad jump in! pic.twitter.com/3qXvmfRA2C
— Taylor Harris (@TaylorJAHarris) November 10, 2016
Competition isn't just about the products anymore, but the experience around them too. https://t.co/SKx5PdZnvn pic.twitter.com/UyWm5M7LqO
— AMA (@AMA_Marketing) December 3, 2016
One of the coolest prof @DrGiesler and coolest class I've had in Schulich so far#CX17 https://t.co/0lb5YJ8jKl
— Claire'sNutcracker (@MarianneCate) September 14, 2017
Only in a #cx16 class, class in the mall to get a real life experience #Canada #schulich #MBA pic.twitter.com/hGImOFMDIE
— Britt Evers (@Britttevers) November 10, 2016
Already feel sad to say goodbye for this exceptional journey with CED..https://t.co/THNofQ9nAY #cx16 @DrGiesler @everesiu @SchulichSchool
— jq_chen (@ChenJiaqiiiiii) December 4, 2016
Ending the MBA with a bang! And an amazing class to end it with. #cx2016 #cx16 #SchulichMBA
— Anshuman Kapoor (@StillTuned) December 7, 2016
What a great way to start a course- in the #Schulich courtyard, early morning.
— Nabeel K. Adeni (@NabeelAdeni) September 13, 2017
Thanks @DrGiesler.
(Photo by @Mr_YoKa_)#CX17 @SchulichSchool pic.twitter.com/DYl7eMFNOm
Thank you to profs @DrGiesler and @everesiu for today's key takeaway in #cx16 class: With #bigdesign comes big responsibility #mbalife
— Pran Nibber (@prannibber) November 30, 2016
Just had my first class of Customer Experience Design with @DrGiesler! Excited to learn a completely different mindset to marketing #CX17
— Allan Wong (@awongz) September 14, 2017
