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Designing AI Experiences

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From Smart Homes to “Smart Families”
From Smart Homes to “Smart Families”

It's not about utility but identity.

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Algorithmic Customer Experiences
Algorithmic Customer Experiences

AI enhancing consumer identities

About Markus

One of the best-recognized experts studying high-technology consumption (WIRED).

Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

Most Read

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Managing IoT Experiences
Managing IoT Experiences

Storytelling and beyond.

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Future Prof: Digital and Critical
Future Prof: Digital and Critical

How not to become a thought leader.

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Trust Me… I’m Amazon!
Trust Me… I’m Amazon!

Stranger Danger!

Lab Favorites

Stories liked by Big Design Lab members

Featured
AI: Customer of the Future
AI: Customer of the Future

What if you were marketing to Alexa?

Featured
Designing Retail for Women
Designing Retail for Women

The science of gendered spaces.

Featured
Making Banking Intimate
Making Banking Intimate

Fintech and the customer experience.

All Posts

Featured
Managing IoT Experiences
Managing IoT Experiences

Storytelling and beyond.

Future Prof: Digital and Critical
Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?
What Does “Smart” Really Mean?

Smart consumers, homes, and families.

Consuming Interests
Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?
What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Reject Your Customers Now
Reject Your Customers Now

The Case of Supreme.

Rethinking Cinema Experiences
Rethinking Cinema Experiences

The great escape.

Orchestrating a New Subway Experience
Orchestrating a New Subway Experience

The passenger journey.

How Human is Too Human for AI
How Human is Too Human for AI

Managing the uncanny valley.

Design for Consumer Happiness, Not Choice
Design for Consumer Happiness, Not Choice

Combating deal culture.

Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Designing the Smart City
Designing the Smart City

For the citizens, by the citizens.

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The Secret to Bird Feeding

   Who Do We Work With?

Researchers

We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.

Managers

We explore how firms can manage all elements of the market creation process and the customer experience.

Journalists

Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.

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Latest Posts

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Featured
Managing IoT Experiences

Storytelling and beyond.

Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?

Smart consumers, homes, and families.

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A Tesla Is Not Just a Car for Elon Musk’s Superfans

Motherboard

The Nostalgia for Socialism in the Age of Consumerism

The Conversation

AI marketers need to consider: Who’s the master and who’s the servant?

York University Brainstorm

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General Inquiries/Big Design Lab
Sarah McNeil, BDL

Speaking Inquiries/Conferences
Charles Yao, The Lavin Agency
 

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