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Designing AI Experiences

About Markus

Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.

Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

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The Secret to Bird Feeding

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We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.


We explore how firms can manage all elements of the market creation process and the customer experience.


Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.

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