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Can how people think, act, and feel in markets be designed?

What’s Happening Now

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Designing Experience Culture (Video)

Designing Experience Culture (Video)

AMA Design Thinking Conference.

Designing Consumer AI (Video)

Designing Consumer AI (Video)

MSI Lunch Lecture Series.

About Markus

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Associate Professor of Marketing

Associate Professor of Marketing

Schulich School of Business

Recent Journal Articles

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Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Creating a Consumable Past: How Memory Making Shapes Marketization

Creating a Consumable Past: How Memory Making Shapes Marketization

Teaching

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Markus Giesler Teaches Big Design: One-Day In-Depth Masterclass

Markus Giesler Teaches Big Design: One-Day In-Depth Masterclass

From the Blog

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Designing the Smart City

Designing the Smart City

For the citizens, by the citizens.

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Managing IoT Experiences

Managing IoT Experiences

Storytelling and beyond.

Speaking

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Top 10 Innovation Keynote Speakers

Top 10 Innovation Keynote Speakers

The Lavin Agency

bigdesignlab

Research
Teaching
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Markus Giesler

About Markus
Honors & Awards
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Speaking

Topics

AI
Experience
Markets
Tech

RT @JCRNEWS: In connection with the special issue on “The Future of Brands in a Changing Consumer Marketplace," JCR invites cons… https://t.co/H8qZaxpVaJ
about 13 minutes ago

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