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I STUDY
BIG DESIGN.

   

I am an associate professor of marketing at the Schulich School of Business at York University. Building on a strong foundation in sociological theories and methods, I examine the role of culture in the design of markets and the customer experience. I also help companies connect with consumers through the Big Design Lab, a research-based think tank.

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How can consumer researchers theorize change in markets? We discuss process theorization, genres of process-oriented consumer culture research, and assumptions about the nature of change in market and consumption systems.

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I speak regularly on market creation and the customer experience to organizations such as Apple, ARD, BMW, DLD, Google, and others.

 
 

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