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ALL · AI · Experience · Markets · Tech · By Industry

Designing AI Experiences

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From Smart Homes to “Smart Families”
From Smart Homes to “Smart Families”

It's not about utility but identity.

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Algorithmic Customer Experiences
Algorithmic Customer Experiences

AI enhancing consumer identities

About Markus

Markus Giesler is an award-winning consumer researcher, columnist, and consultant.

Most Read

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What Makes Us Buy Into AI?
What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

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Designing the Smart City
Designing the Smart City

For the citizens, by the citizens.

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Redesigning the Coffee Shop
Redesigning the Coffee Shop

CBC/Wharton Business Radio

    

Customer Experience Design (MBA)

My amazing MKTG 6800: Customer Experience Design students at the American Marketing Association. Learn more about my classroom.

Featured
Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Featured
Wellbeing as a Religion
Wellbeing as a Religion

The Equinox Formula.

Featured
Creating the Ultimate Luxury Fashion Customer Experience
Creating the Ultimate Luxury Fashion Customer Experience

Integrating in-store and online experience with collective emotions.

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Lab Favorites

Stories liked by Big Design Lab members

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The Hidden Meanings Behind “Smart” Technology Markets
The Hidden Meanings Behind “Smart” Technology Markets

Smart consumers, homes, and families.

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Why Are Consumers Smart Home Skeptical?
Why Are Consumers Smart Home Skeptical?

Changing the Narrative.

Featured
The Buzzfeedication of Business School
The Buzzfeedication of Business School

Companies are craving "platform" MBAs.

Designing Platform Experiences

Featured
Should You Invest in Empathetic Consumers?
Should You Invest in Empathetic Consumers?

Why platforms need compassion. 

Featured
Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

All Posts

Featured
The Hidden Meanings Behind “Smart” Technology Markets
The Hidden Meanings Behind “Smart” Technology Markets

Smart consumers, homes, and families.

Consuming Interests
Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?
What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Reject Your Customers Now
Reject Your Customers Now

The Case of Supreme.

Rethinking Cinema Experiences
Rethinking Cinema Experiences

The great escape.

Orchestrating a New Subway Experience
Orchestrating a New Subway Experience

The passenger journey.

How Human is Too Human for AI
How Human is Too Human for AI

Managing the uncanny valley.

Design for Consumer Happiness, Not Choice
Design for Consumer Happiness, Not Choice

Combating deal culture.

Why Virtual Reality Design Needs Empathetic Storytelling
Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Designing the Smart City
Designing the Smart City

For the citizens, by the citizens.

Trust Me… I’m Amazon!
Trust Me… I’m Amazon!

Stranger Danger!

Why Are Consumers Smart Home Skeptical?
Why Are Consumers Smart Home Skeptical?

Changing the Narrative.

About this Blog

Over 200,000 people visited bigdesignlab.com last month to learn how culture can help design markets and customer experiences from Markus Giesler and regular guest contributors including his Customer Experience Design students. Syndicated by the American Marketing Association, Marketing Magazine, Huff Post, and Apple News. To learn more about what drives these insights, explore Markus' research.

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Research
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In the News
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Speaking
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Research

Discover my research on market creation and CX design.

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In the News

See the latest coverage of my work in print and news media.

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Speaking

Learn more about past and future speaking and events.

Latest Posts

All Posts

Featured
The Hidden Meanings Behind “Smart” Technology Markets

Smart consumers, homes, and families.

Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Latest Media

All Media

Featured
AI marketers need to consider: Who’s the master and who’s the servant?

York University Brainstorm

Schulich Prof Honored as Inaugural Marketing Science Institute Scholar

Schulich School of Business

Redesigning the Coffee Shop

CBC/Wharton Business Radio

Latest Articles

All Research

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Contact

General Inquiries/Big Design Lab
Sarah McNeil

Speaking Inquiries/Conferences
Patricia Barton
 

Contact Markus

Markus Giesler, Associate Professor of Marketing, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J1P3
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