Markets are stories.
Learn how to write them like a pro. By joining my free newsletter.
Designing AI Experiences
Featured
Featured
About Markus
Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.
Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.
Most Read
Featured
Featured
Featured
Lab Favorites
Stories liked by Big Design Lab members
Featured
Featured
Featured
All Posts
Featured
The Secret to Bird Feeding
Who Do We Work With?
Researchers
We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.
Managers
We explore how firms can manage all elements of the market creation process and the customer experience.
Journalists
Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.
