What’s Happening Now

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Designing Concept Visuals
Designing Concept Visuals

A Workbench Presentation.

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Designing Experience Culture (Video)
Designing Experience Culture (Video)

AMA Design Thinking Conference.

About Markus

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Associate Professor of Marketing
Associate Professor of Marketing

Schulich School of Business

Recent Journal Articles

Teaching

From the Blog

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What Does “Smart” Really Mean?
What Does “Smart” Really Mean?

Smart consumers, homes, and families.

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Remembering Sidney J. Levy
Remembering Sidney J. Levy

Remarks from the memorial.

 

Speaking

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Top 10 Innovation Keynote Speakers
Top 10 Innovation Keynote Speakers

The Lavin Agency

 

The Big Design Lab is a think tank that investigates problems in contemporary marketing and consumer behavior, with a specific focus on enhancing the theory and practice of market creation and customer experience design. Learn more...

 
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