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AI · Experience · Markets · Tech

Designing AI Experiences

About Markus

Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.

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We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.


We explore how firms can manage all elements of the market creation process and the customer experience.


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About this Blog

Schulich Marketing Professor Markus Giesler and guest contributors explore how culture can help design markets and customer experiences. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post and Apple News. To learn more about what drives these insights, explore Markus' research.

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