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Personalizing Product Placement

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About the Big design Lab/
Markus Giesler

Designing AI Experiences

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Nov 10, 2016 CED, cx16, Experience, Tech smart home, IoT, internet of things, family identity, smartfeature, summer The Experience Designers

From Smart Homes to “Smart Families”

Nov 10, 2016 CED, cx16, Experience, Tech smart home, IoT, internet of things, family identity, smartfeature, summer The Experience Designers

It's not about utility but identity.

Nov 10, 2016 CED, cx16, Experience, Tech smart home, IoT, internet of things, family identity, smartfeature, summer The Experience Designers

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Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

AI: Customer of the Future

Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

What if you were marketing to Alexa?

Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

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Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

Algorithmic Customer Experiences

Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

AI enhancing consumer identities

Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

Customer Experience Design (MBA)

My amazing MKTG 6800: Customer Experience Design students at the American Marketing Association. Learn more about my classroom.

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Dec 7, 2015 ced2015, Brands, Tech, Experience facebook, like, emotions, social media, electronics, social, summer The Experience Designers

Redesigning Facebook’s ‘Like’

Dec 7, 2015 ced2015, Brands, Tech, Experience facebook, like, emotions, social media, electronics, social, summer The Experience Designers

Don't assume a like is just a like.

Dec 7, 2015 ced2015, Brands, Tech, Experience facebook, like, emotions, social media, electronics, social, summer The Experience Designers

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Dec 14, 2015 ced2015, Classroom, Tech, AMA, bdstories snapchat, generation z, branding, Brands, social media, electronics, social, summer The Experience Designers

What Brands Can Learn from Gen Snapchat

Dec 14, 2015 ced2015, Classroom, Tech, AMA, bdstories snapchat, generation z, branding, Brands, social media, electronics, social, summer The Experience Designers

Stories aren't what they used to be.

Dec 14, 2015 ced2015, Classroom, Tech, AMA, bdstories snapchat, generation z, branding, Brands, social media, electronics, social, summer The Experience Designers

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Jan 9, 2016 ced2015, Management, Experience, Tech, retail third place, servicescapes, Eataly, retail, food The Experience Designers

Eataly's Third Place and the Customer Experience

Jan 9, 2016 ced2015, Management, Experience, Tech, retail third place, servicescapes, Eataly, retail, food The Experience Designers

A third place must evolve to remain relevant.

Jan 9, 2016 ced2015, Management, Experience, Tech, retail third place, servicescapes, Eataly, retail, food The Experience Designers

All CED

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Lab Favorites

Stories liked by Big Design Lab members

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Oct 18, 2016 cx16, Experience, Tech fintech, banking, cx, technology, summer The Experience Designers

Making Banking Intimate

Oct 18, 2016 cx16, Experience, Tech fintech, banking, cx, technology, summer The Experience Designers

Fintech and the customer experience.

Oct 18, 2016 cx16, Experience, Tech fintech, banking, cx, technology, summer The Experience Designers

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Dec 6, 2016 CED, cx16, Experience, Tech, retail virtual reality, vr, hybrid reality, L'Oreal, L’Oréal, retail, retail atmospherics, retail experiences, Uniqlo The Experience Designers

The Future of Retail Customer Experience

Dec 6, 2016 CED, cx16, Experience, Tech, retail virtual reality, vr, hybrid reality, L'Oreal, L’Oréal, retail, retail atmospherics, retail experiences, Uniqlo The Experience Designers

Bridging the Gap Between Physical and Virtual Realities

Dec 6, 2016 CED, cx16, Experience, Tech, retail virtual reality, vr, hybrid reality, L'Oreal, L’Oréal, retail, retail atmospherics, retail experiences, Uniqlo The Experience Designers

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Nov 23, 2016 Experience, cx16, retail West Elm, product placement, living spaces, servicescapes, Sonos, summer The Experience Designers

Personalizing Product Placement

Nov 23, 2016 Experience, cx16, retail West Elm, product placement, living spaces, servicescapes, Sonos, summer The Experience Designers

Harnessing the power of living spaces.

Nov 23, 2016 Experience, cx16, retail West Elm, product placement, living spaces, servicescapes, Sonos, summer The Experience Designers

Designing Platform Experiences

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Jul 26, 2016 quest, uber Markus Giesler

The Quest to Predict the Way Brand Images Get Hijacked

Jul 26, 2016 quest, uber Markus Giesler

Marketing Magazine

Jul 26, 2016 quest, uber Markus Giesler

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Jan 21, 2016 Markets, Tech, Experience, Research, bdstories consumer empathy, absolute value, Uber, consumer risk, travel Markus Giesler

Should You Invest in Empathetic Consumers?

Jan 21, 2016 Markets, Tech, Experience, Research, bdstories consumer empathy, absolute value, Uber, consumer risk, travel Markus Giesler

Why platforms need compassion.

Jan 21, 2016 Markets, Tech, Experience, Research, bdstories consumer empathy, absolute value, Uber, consumer risk, travel Markus Giesler

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Feb 5, 2015 HuffPost, popular, Favorites, Markets sharing, sharing economy, Uber, empathy, emotions, institutions, public, travel Giesler & Veresiu

How to Design a Sharing Market

Feb 5, 2015 HuffPost, popular, Favorites, Markets sharing, sharing economy, Uber, empathy, emotions, institutions, public, travel Giesler & Veresiu

We are running a political campaign and the candidate is Uber.

Feb 5, 2015 HuffPost, popular, Favorites, Markets sharing, sharing economy, Uber, empathy, emotions, institutions, public, travel Giesler & Veresiu

All Posts

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Jun 26, 2017 Experience, Tech, Markets summerbreak Markus Giesler

SummerBreak 2017 CX Reads

Jun 26, 2017 Experience, Tech, Markets summerbreak Markus Giesler

Posts to take with you.

Jun 26, 2017 Experience, Tech, Markets summerbreak Markus Giesler

Jun 18, 2017 Markets, Experience, cx16 public transit, public transport, bus, subway, emotional branding The Experience Designers

Public Transit as a CX Design Opportunity

Jun 18, 2017 Markets, Experience, cx16 public transit, public transport, bus, subway, emotional branding The Experience Designers

Public transit has an image problem. How can we fix it?

Jun 18, 2017 Markets, Experience, cx16 public transit, public transport, bus, subway, emotional branding The Experience Designers

May 10, 2017 CED, cx16, Experience, Tech, AMA The Experience Designers

Disney and the Magic of Wearables

May 10, 2017 CED, cx16, Experience, Tech, AMA The Experience Designers

How can wearable devices go mainstream?

May 10, 2017 CED, cx16, Experience, Tech, AMA The Experience Designers

Apr 15, 2017 CED, cx16, Experience, Tech, Markets tv, television, social media, Netflix, social tv, Hulu Markus Giesler

Should Watching TV Be a Social Experience?

Apr 15, 2017 CED, cx16, Experience, Tech, Markets tv, television, social media, Netflix, social tv, Hulu Markus Giesler

The traditional concept of TV experience can no longer exist.

Apr 15, 2017 CED, cx16, Experience, Tech, Markets tv, television, social media, Netflix, social tv, Hulu Markus Giesler

Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

AI: Customer of the Future

Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

What if you were marketing to Alexa?

Mar 24, 2017 CED, Tech, Experience, cx16 artificial intelligence, AI, VPA, home automation, smart home, internet of things, IoT, summer The Experience Designers

Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

Algorithmic Customer Experiences

Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

AI enhancing consumer identities

Mar 6, 2017 CED, cx16, Experience, Tech Spotify, machine learning, algorithmic experiences, data privacy, summer The Experience Designers

Feb 2, 2017 CED, cx16, Experience, Tech las vegas, millennials, gambling, entertainment, servicescapes, technology, tourism, hotels, casino, social media The Experience Designers

Redesigning Las Vegas: Attracting Millennials

Feb 2, 2017 CED, cx16, Experience, Tech las vegas, millennials, gambling, entertainment, servicescapes, technology, tourism, hotels, casino, social media The Experience Designers

Exploring the role of technology and innovative space concepts.

Feb 2, 2017 CED, cx16, Experience, Tech las vegas, millennials, gambling, entertainment, servicescapes, technology, tourism, hotels, casino, social media The Experience Designers

Jan 14, 2017 Experience, CED, retail, cx16 fashion, luxury, experience design, Brands, branding, summer Markus Giesler

Creating the Ultimate Luxury Fashion Customer Experience

Jan 14, 2017 Experience, CED, retail, cx16 fashion, luxury, experience design, Brands, branding, summer Markus Giesler

Integrating in-store and online experience with collective emotions.

Jan 14, 2017 Experience, CED, retail, cx16 fashion, luxury, experience design, Brands, branding, summer Markus Giesler

Jan 3, 2017 Experience, cx16 hope, emotions, emotional branding, experience design The Experience Designers

2017: Designing Experiences of Hope

Jan 3, 2017 Experience, cx16 hope, emotions, emotional branding, experience design The Experience Designers

Firms can use hope-crafting strategies to enhance customer experience and drive loyalty.

Jan 3, 2017 Experience, cx16 hope, emotions, emotional branding, experience design The Experience Designers

Dec 29, 2016 Tech, Experience Siri, Alexa, Echo Dot, Amazon, Apple, artificial intelligence, Hey Siri, feminism Markus Giesler

Alexa, are you a feminist?

Dec 29, 2016 Tech, Experience Siri, Alexa, Echo Dot, Amazon, Apple, artificial intelligence, Hey Siri, feminism Markus Giesler

Will your AI reinforce or transcend gender distinctions?

Dec 29, 2016 Tech, Experience Siri, Alexa, Echo Dot, Amazon, Apple, artificial intelligence, Hey Siri, feminism Markus Giesler

Dec 19, 2016 CED, cx16, Experience, Markets Buzzfeed, election, Trump, journalism, post-truth, New York Times, NYT The Experience Designers

When Will the New York Times Hire Their First Customer Experience Designer?

Dec 19, 2016 CED, cx16, Experience, Markets Buzzfeed, election, Trump, journalism, post-truth, New York Times, NYT The Experience Designers

Experience trumps editorial excellence.

Dec 19, 2016 CED, cx16, Experience, Markets Buzzfeed, election, Trump, journalism, post-truth, New York Times, NYT The Experience Designers

Dec 9, 2016 bestof2016, big design, experience, technology Markus Giesler

Best of Big Design 2016

Dec 9, 2016 bestof2016, big design, experience, technology Markus Giesler

Your most read and liked customer experience design stories.

Dec 9, 2016 bestof2016, big design, experience, technology Markus Giesler

About the Big design Lab/
Markus Giesler

Designing AI Experiences

Most Read

Customer Experience Design (MBA)

Lab Favorites

Designing Platform Experiences

All Posts

More Posts

Explore

Popular Topics

About the Big design Lab/Markus Giesler

Designing AI Experiences

Most Read

Customer Experience Design (MBA)

Lab Favorites

Designing Platform Experiences

All Posts

More Posts

Explore

Popular Topics

About the Big design Lab/
Markus Giesler