Markus Giesler | Official Website and Blog

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What’s Happening Now

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Analyzing Qualitative Consumer Data

Analyzing Qualitative Consumer Data

QDA 2019 in Montreal, Canada.

Designing Experience Culture (Video)

Designing Experience Culture (Video)

AMA Design Thinking Conference.

About Markus

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Associate Professor of Marketing

Associate Professor of Marketing

Schulich School of Business

Recent Journal Articles

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Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Creating a Consumable Past: How Memory Making Shapes Marketization

Creating a Consumable Past: How Memory Making Shapes Marketization

Teaching

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Markus Giesler Teaches Big Design: One-Day In-Depth Masterclass

Markus Giesler Teaches Big Design: One-Day In-Depth Masterclass

From the Blog

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Remembering Sidney J. Levy

Remembering Sidney J. Levy

Remarks from the memorial.

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What Makes Us Buy Into AI?

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Speaking

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Top 10 Innovation Keynote Speakers

Top 10 Innovation Keynote Speakers

The Lavin Agency

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