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MARKUS GIESLER

Consumer Sociologist | Ethnographer

 
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Learn more about my work
 

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Research
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myresearch Markus Giesler
Research
myresearch Markus Giesler
myresearch Markus Giesler

Discover my research on market creation and CX design.

myresearch Markus Giesler
myresearch Markus Giesler
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In the News
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inthenews Markus Giesler
In the News
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inthenews Markus Giesler

See the latest coverage of my work in print and news media.

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inthenews Markus Giesler
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Speaking
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speaking Markus Giesler
Speaking
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Learn more about past and future speaking and events.

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speaking Markus Giesler

Latest Posts

 
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Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler
Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler
Interview: Analog Resistance
Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler
Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler

A conversation with Aric Rindfleisch.

Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler
Experience, Research, Tech consumer resistance, analog, digital, marketing, consumer research, coursera, Aric Rindfleisch, University of Illinois, Urbana-Champaign, technology Markus Giesler
CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler
CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler
Designing Multi-Sensory Restaurant Experiences
CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler
CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler

The dining experience is no longer just about food.

CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler
CED, cx16, Experience, retail restaurants, culinary experiences, multi-sensory, sensory marketing Markus Giesler

Latest Media

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Identity-Based Political Advertising
Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
 
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Markus Giesler
Markus Giesler
Identity-Based Political Advertising
Markus Giesler
Markus Giesler

Yahoo News

Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
How Will AI and Robotics Change Marketing?
Markus Giesler
Markus Giesler

American Marketing Association

Markus Giesler
Markus Giesler

Latest Articles

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Markus Giesler
Markus Giesler
Creating a Consumable Past: How Memory Making Shapes Marketization
Markus Giesler
Markus Giesler

Journal of Consumer Research

Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
Process Theorization in Cultural Consumer Research
Markus Giesler
Markus Giesler

Journal of Consumer Research

Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity
Markus Giesler
Markus Giesler

Journal of Consumer Research

Markus Giesler
Markus Giesler
Markus Giesler
Markus Giesler
Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia
Markus Giesler
Markus Giesler

Marketing Theory

Markus Giesler
Markus Giesler
 

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About

Markus Giesler, Associate Professor of Marketing, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J1P3

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