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Designing for marketing success.
It's not about utility but identity.
Creating transparent platforms.
The Lavin Agency
Discover my research on market creation and CX design.
See the latest coverage of my work in print and news media.
Learn more about past and future speaking and events.
Storytelling and beyond.
How not to become a thought leader.
Smart consumers, homes, and families.
Journal of Consumer Research
General Inquiries/Big Design LabSarah McNeil, BDL
Speaking Inquiries/ConferencesCharles Yao, The Lavin Agency