The Customer Experience Design Class of 2017.
Customer
Experience
Design
According to Salesforce's 2017 "State of Marketing" Report, the customer experience is not just a focus of marketers but has become their central emphasis. Enrol in this MBA course, the first of its kind in the world, to excel in this new paradigm. Learn the key elements of effective customer experience design and delivery and how to create a captivating customer experience that is truly greater than the sum of its parts.
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What Students Say
“This course has completely transformed my approach to marketing.
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“Very relevant to my current situation, and challenges ahead!”
Meet Members of the Class of 2017
About the Course
MKTG 6800: Customer Experience Design is the world's first MBA course on the subject, designed by Schulich marketing professor Markus Giesler. It is exclusive to students enrolled in Schulich's MBA program and constantly updated in close dialogue with Big Design Lab member organizations that frequently hire from the course.
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Home of MKTG 6800: Customer Experience Design
Since 2015, the American Marketing Association has been featuring the course in a weekly MBA student insight column that has reached tens of thousands of marketing executives and researchers globally. The course has also been featured by Poets & Quants, Marketing Mag, Huff Post, FT, Financial Post and many other media outlets.
MKTG 6800: Customer Experience Design is based on a research program that you can explore here.
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More from #CX17
Designing the Smart City
Proprietary Case Studies
Dating Julia (Part 1, 2, and 3), Nespresso's Experiential Ecosystem, James Bond and Heineken, Uber’s Platform Experience, Amazon Hybrid Retail, Botox Cosmetic, Elon Musk’s Tesla, Etsy’s Experience Economy, Bosch Babies, Nordstrom Goes to Canada, Sizing Brandy Melville, Expanding Yorkdale Mall, Williams-Sonoma's Family Table, Nest Thermostat Partnerships, The Kempinski Obersalzberg
Fighting deals driven companies! #expedia #CX17 pic.twitter.com/o8e4MAx8Dc
— Carolina Peroncini (@CaroPeronc) October 19, 2017
Let's have a #better #customer #experience #moment #journey with the #big #poster #time by #cx17 #designers, 👌🏻 ideas💡😎 pic.twitter.com/AjldrrsL52
— Nishant (@NishantAenand) October 18, 2017
What a great way to start a course- in the #Schulich courtyard, early morning.
— Nabeel K. Adeni (@NabeelAdeni) September 13, 2017
Thanks @DrGiesler.
(Photo by @Mr_YoKa_)#CX17 @SchulichSchool pic.twitter.com/DYl7eMFNOm
Acknowledgments
This course has greatly benefited from the generous support and feedback of Marketing Magazine’s current and former Editors-in-Chief Shane Schick and David Thomas, the American Marketing Association (AMA) CEO Russ Klein and the Academic Council, AMA's Matt Weingarden and Chris Bartone, Jag Sheth and the Sheth Foundation, Joe Pine, John Deighton, and all Big Design Lab Members.
This semester I'm working with 90 amazing young leaders in MKTG 6800: Customer Experience Design. One of them is Suran Ravi. @SchulichSchool @yorkuniversity https://t.co/AhN2hGHooB pic.twitter.com/Mv1CTwXXUA
— Markus Giesler (@DrGiesler) November 18, 2017
Thanks Namita Soni from @ecobee for an amazing talk in @DrGiesler #cx17 class @SchulichSchool tonight! An incredible story of Canadian innovation and business growth, making me a proud Canuck ;) pic.twitter.com/ifStzVPaYG
— Nicholas Richards (@Nik_Richards) November 23, 2017
Namita Soni @nam_bam #Schulich BBA 2010 shares the @ecobee success story w/ @DrGiesler’s #CX17 class. Solving customer problems that they don’t think are solvable, is a core mission. On path to be a Canadian unicorn! pic.twitter.com/RBoyS9PQ1I
— Mark Orlan (@MarkOrlan) November 22, 2017
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