Teaching Customer Experience Design in the Schulich courtyard.
According to Salesforce's 2017 "State of Marketing" Report, the customer experience is not just a focus of marketers but has become their central emphasis. Enrol in this MBA course, the first of its kind in the world, to excel in this new paradigm. Learn the key elements of effective customer experience design and delivery and how to create a captivating customer experience that is truly greater than the sum of its parts.
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About the Course
MKTG 6800: Customer Experience Design is the world's first MBA course on the subject, designed by Schulich marketing professor Markus Giesler. It is exclusive to students enrolled in Schulich's MBA program and constantly updated in close dialogue with Big Design Lab member organizations that frequently hire from the course.
Since 2015, the American Marketing Association has been featuring the course in a weekly MBA student insight column that has reached tens of thousands of marketing executives and researchers globally. The course has also been featured by Poets & Quants, Marketing Mag, Huff Post, FT, Financial Post and many other media outlets.
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Proprietary Case Studies
Dating Julia (Part 1, 2, and 3), Nespresso's Experiential Ecosystem, James Bond and Heineken, Uber’s Platform Experience, Amazon Hybrid Retail, Botox Cosmetic, Elon Musk’s Tesla, Etsy’s Experience Economy, Bosch Babies, Nordstrom Goes to Canada, Sizing Brandy Melville, Expanding Yorkdale Mall, Williams-Sonoma's Family Table, Nest Thermostat Partnerships, The Kempinski Obersalzberg
This course has greatly benefited from the generous support and feedback of Marketing Magazine’s current and former Editors-in-Chief Shane Schick and David Thomas, the American Marketing Association (AMA) CEO Russ Klein and the Academic Council, AMA's Matt Weingarden and Chris Bartone, Jag Sheth and the Sheth Foundation, Joe Pine, John Deighton, and all Big Design Lab Members.