Customer Experience Design


According to Salesforce's 2018 "State of Marketing" Report, the customer experience is not just a focus of marketers but has become their central emphasis. Enrol in this MBA course, the first of its kind in the world, to excel in this new paradigm. Learn the key elements of effective customer experience design and delivery and how to create a captivating customer experience that is truly greater than the sum of its parts.

What Students Say

This course has completely transformed my approach to marketing.
— Jacqueline Tsekouras (CED 2015), Snap Inc.


About the Course

MKTG 6800: Customer Experience Design is the world's first MBA course on the subject, designed by Schulich marketing professor Markus Giesler. It is exclusive to students enrolled in Schulich's MBA program and constantly updated in close dialogue with Big Design Lab member organizations that frequently hire from the course.


Since 2015, the American Marketing Association has been featuring the course in a weekly MBA student insight column that has reached tens of thousands of marketing executives and researchers globally. The course has also been featured by Poets & Quants, Marketing Mag, Huff Post, FT, Financial Post and many other media outlets.


Share this page