Learn the strategic/tactical elements of effective customer experience design and delivery and how to create a customer experience that is truly greater than the sum of its parts.
What Students Say
About the Course
Customer Experience Design is the world's first MBA course on the subject, designed by Markus Giesler. It is constantly updated in close dialogue with Big Design Lab member executives who also hire from the course. Since 2015, the American Marketing Association has been featuring the course in a weekly MBA student insight column that has reached tens of thousands of executives and researchers globally. The course has also been featured by Poets & Quants, Marketing Mag, Huffington Post, FT, Financial Post and many other media outlets.
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INSIGHTS FROM THE CLASS OF 2016
Casino Experiences for Millennials
Proprietary Case Studies
Dating Julia (Part 1, 2, and 3), Nespresso's Experiential Ecosystem, James Bond and Heineken, Uber’s Platform Experience, Amazon Hybrid Retail, Botox Cosmetic, Elon Musk’s Tesla, Etsy’s Experience Economy, Bosch Babies, Nordstrom Goes to Canada, Sizing Brandy Melville, Expanding Yorkdale Mall, Williams-Sonoma's Family Table, Nest Thermostat Partnerships, The Kempinski Obersalzberg
This course has greatly benefited from the generous support and feedback of Marketing Magazine’s current and former Editors-in-Chief Shane Schick and David Thomas, the American Marketing Association (AMA) CEO Russ Klein and the Academic Council, AMA's Matt Weingarden and Chris Bartone, Jag Sheth and the Sheth Foundation, Joe Pine, John Deighton, and all Big Design Lab Members.