media

What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization

What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization

There is no question that from its inception, Red Bull has been an extremely special company. (Thompson, Rindfleisch, and Arsel 2006) at every touch point. But that’s not all; Red Bull takes a market-orientation and customer experience design approach, radiating the brand from the inside out. 

Going Legit: Marketing as a Social Designer

Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

4 Values at the Heart of Good Experience Design

4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.

Valentine's Day: A Global Perspective

Valentine's Day: A Global Perspective

This week, people all around the world will make very similar consumer decisions: buying a card, ordering flowers, getting chocolate, and booking a nice restaurant. With Valentine’s Day fast approaching, it seems that we are celebrating our feelings in a global village of love and romantic consumption. But is there more to the event than meets the commercial eye?