market systems

Going Legit: Marketing as a Social Designer

Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

4 Values at the Heart of Good Experience Design

4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

How Chris Jungjohann and Christian Wendlandt Create a Home Away From Home

How Chris Jungjohann and Christian Wendlandt Create a Home Away From Home

We are Chris Jungjohann and Christian Wendlandt, we took Branding and The Marketing of Innovations with Markus Giesler, and we're the founders of THE BRAND CREATORS, a strategic brand consulting firm that brings brands to life across all perceptual dimensions.