Will the annoying brands please stand up?
Is “Design Thinking” still a thing? What comes after design thinking? I’d say something I call big design. Design thinking typically involves a creative and systematic approach to problem solving by placing the customer at the center of the experience. Most managers I talk with are frustrated. They don’t get the best results with this approach because they spend too little attention to the forces that actually shape the customer experience, which is culture. In order to succeed, managers also need to understand culture – taking the perspective of the people and institutions that shape a market or customer experience. That’s the ‘“big” in big design.
Today I deviate a bit from standard protocol and write about MBA teaching. That’s because I just saw a great ft.com interview featuring the Ross School’s Dean Alison Davis-Blake. She had an important message: Business schools must change their tactics for MBAs to get jobs.
Chivalry may not be dead, but today’s “modern man” is much different from days of old: he applies moisturizer and even wears makeup. While you may accept this as the norm (or find it shocking that we are even calling attention to it), it’s important to acknowledge it hasn’t always been this way. Sure our fathers applied Brut and Brylcreem, but these were basic items, commodities of sorts. Today it’s much more complicated.