consumer identity

4 Values at the Heart of Good Experience Design

4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.

How Disney Has Inspired Loyalty and Love

How Disney Has Inspired Loyalty and Love

Why do people insist on Starbucks when Second Cup is right next door? Or buy Apple products instead of Dell even though they make the same technologies? Why do people love Disney? To most, the answer is simply, they “just do.” So how do we justify the irrationality of our choices? The answer lies in the brand itself and how they have effectively moved in to the “lovemark” territory, inspiring action and loyalty beyond reason and coming out as the only choice.

Just Why Is Ello So Naive?

Just Why Is Ello So Naive?

Challenging Facebook is not about delivering a naive message about privacy and freedom from ads. It is about understanding how we use the market, brands and technology to construct our moral identities.