big data

Putting the Magic in CMO

Putting the Magic in CMO

Rich Karlgaard, in his Innovation Rules column in Forbes, suggests that two C-suite roles that are sure to change are the chief information officer (CIO) and chief marketing officer (CMO). “The CMO will spend less time communicating to the outside world and more time shaping the inside story,” writes Karlgaard. “What else can hold a liquid organization together, but purpose, values and story?”

Netflix's Transformation: Big Data vs. Big Design

Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.