experiential DNA

CX Design: Strategy Beyond Theatrics

CX Design: Strategy Beyond Theatrics

Why not all business is show business.

How Music Became an Experience (Again)

How Music Became an Experience (Again)

Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.

How Meghan Moore Moulds the Experiential DNA of Canada's Premier Music School

How Meghan Moore Moulds the Experiential DNA of Canada's Premier Music School

My name is Meghan Moore, I took Marketing Management and Entertainment Marketing during my Schulich MBA with Markus Giesler, and I'm the Director of the Royal Conservatory School - one of the largest and most extensive community-based music schools in North America.