As #alexfromtarget is fascinating the Internet and creating a ton of brand buzz for Target, marketers may be asking: Can I do this with my brand? The answer lies in marketing's knowledge about diffusion and market creation.
Challenging Facebook is not about delivering a naive message about privacy and freedom from ads. It is about understanding how we use the market, brands and technology to construct our moral identities.
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The Big Design Lab is a think tank that investigates problems in contemporary marketing and consumer behavior, with a specific focus on enhancing the theory and practice of market creation and customer experience design. Learn more...