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What Brands Can Learn from Gen Snapchat

What Brands Can Learn from Gen Snapchat

Stories aren't what they used to be.

'Alex from Target': Can I Do This With My Brand?

'Alex from Target': Can I Do This With My Brand?

As #alexfromtarget is fascinating the Internet and creating a ton of brand buzz for Target, marketers may be asking: Can I do this with my brand? The answer lies in marketing's knowledge about diffusion and market creation.

Just Why Is Ello So Naive?

Just Why Is Ello So Naive?

Challenging Facebook is not about delivering a naive message about privacy and freedom from ads. It is about understanding how we use the market, brands and technology to construct our moral identities.