The Benefits of Integrated Scholarship
The Volkswagen Crisis: What's Next?
Is there a Science Behind Reality Distortion Fields?
Google’s New Alphabet: Big Design from A to Z
Sidney J. Levy on Marketing: An Intellectual Biography
Today Sidney J. Levy gave the Sidney J. Levy Award Keynote at the Consumer Culture Theory Conference 2015 in Fayetteville, Arkansas. I had the privilege to introduce him. To celebrate the occasion, Dennis Rook, who was one of Sidney's doctoral students, has generously agreed to re-publish the full version of Sidney's Intellectual Biography on my blog.
Consuming in Canada
Will Apple Change the Music Market (Again)?
Why Is My Smart Home So Stupid?
What's Inside a Tesla Battery, Sociologically?
TEDx YorkU: The Secret to Bird Feeding
What Makes Apple Watch Tick?
What Nurtures Confident Entrepreneurs?
The Tidal Wave That Wouldn't Turn
4 Values at the Heart of Good Experience Design
Valentine's Day: A Global Perspective
This week, people all around the world will make very similar consumer decisions: buying a card, ordering flowers, getting chocolate, and booking a nice restaurant. With Valentine’s Day fast approaching, it seems that we are celebrating our feelings in a global village of love and romantic consumption. But is there more to the event than meets the commercial eye?
How to Design a Sharing Market
What Makes MBAs Stand Out?
Today I deviate a bit from standard protocol and write about MBA teaching. That’s because I just saw a great ft.com interview featuring the Ross School’s Dean Alison Davis-Blake. She had an important message: Business schools must change their tactics for MBAs to get jobs.
How Beyoncé Made Market-Based Feminism Work
Adjusting Your Marketing Across Cultures
Celebrating getting the book through Turkish customs, the absurdity of waiting and paying for your own work reminded me of cultural differences. In 1966, Cateora and Hess wrote “Marketing principles are universally applicable, and the marketer’s task is the same whether applied in Dimebox, Texas or Katmandu, Nepal.” Today we know better: even with global technologies and economic development, cultural differences abound and affect a marketer’s job.