September 16, 2015 Markus Giesler HuffPost, Management, Markets Is there a Science Behind Reality Distortion Fields? September 16, 2015 Markus Giesler HuffPost, Management, Markets Leveraging the sociology of expectations.
December 1, 2014 Markus Giesler HuffPost, Markets Re-Envisioning Marketing: One Chocolate Bar at a Time December 1, 2014 Markus Giesler HuffPost, Markets For most people, the journey into the world of marketing starts on the wrong foot: with the misleading proposition that marketing is the process of communicating value to consumers, thereby satisfying their needs and wants.
