Web Analytics Made Easy -
StatCounter

Apple Pay, CurrentC, and the Normalization of Credit/Debt

Apple Pay, CurrentC, and the Normalization of Credit/Debt

Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.

When Brands Banter: Designing Doppelgänger Images

When Brands Banter: Designing Doppelgänger Images

From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.

Why Brandy Melville Should Listen to Its Plus-Size Fans

Why Brandy Melville Should Listen to Its Plus-Size Fans

Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all." 

Netflix's Transformation: Big Data vs. Big Design

Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.

Teaching Consumers How to Rationalize on Your Behalf

Teaching Consumers How to Rationalize on Your Behalf

Focus group: Why are you using Botox? I use Botox because it’s so much cheaper and more effective than makeup, but also less painful than plastic surgery. Right? Probably wrong.

Kurzbiografie zum Seminar

Kurzbiografie zum Seminar

Dr. Markus Giesler verbindet in seiner Forschung und Lehre anthroposophische Prinzipien mit interdisziplinären Ansätzen, um komplexe gesellschaftliche Herausforderungen ganzheitlich, ethisch und innovativ zu adressieren.

Bendgate: 5 Things Apple Will Do Next

Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships

Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships

We spend a lot of time telling our doctoral students about the importance of building friendships with their peers. And I’m really grateful for the friendships I have with Ashlee Humphreys, Amber Epp, Zeynep Arsel, Michelle Weinberger, Gulnur Tumbat, Risto Moisio, and many other CCT people. These are some of my closest friends and they have been great moral supporters, sparring partners, and friendly reviewers. These are my subfield friends.

The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!

http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/