Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.
When Brands Banter: Designing Doppelgänger Images
From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.
Why Brandy Melville Should Listen to Its Plus-Size Fans
Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all."
Netflix's Transformation: Big Data vs. Big Design
Teaching Consumers How to Rationalize on Your Behalf
Kurzbiografie zum Seminar
Bendgate: 5 Things Apple Will Do Next
Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)
Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships
We spend a lot of time telling our doctoral students about the importance of building friendships with their peers. And I’m really grateful for the friendships I have with Ashlee Humphreys, Amber Epp, Zeynep Arsel, Michelle Weinberger, Gulnur Tumbat, Risto Moisio, and many other CCT people. These are some of my closest friends and they have been great moral supporters, sparring partners, and friendly reviewers. These are my subfield friends.
The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)
Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!
http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/