mcdonalds

McDonald's Marketing Misery

McDonald's Marketing Misery

Since the mid-1990s, McDonald’s has been chasing after consumer trends. That’s probably why it’s becoming increasingly irrelevant.

When Brands Banter: Designing Doppelgänger Images

When Brands Banter: Designing Doppelgänger Images

From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.