Coke

Teaching Consumers How to Rationalize on Your Behalf

Teaching Consumers How to Rationalize on Your Behalf

Focus group: Why are you using Botox? I use Botox because it’s so much cheaper and more effective than makeup, but also less painful than plastic surgery. Right? Probably wrong.

Bendgate: 5 Things Apple Will Do Next

Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.