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Going Legit: Marketing as a Social Designer

Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

Is there a Science Behind Reality Distortion Fields?

Is there a Science Behind Reality Distortion Fields?

Leveraging the sociology of expectations.

What's Inside a Tesla Battery, Sociologically?

What's Inside a Tesla Battery, Sociologically?

Fill it with meaning, not energy.

Re-Envisioning Marketing: One Chocolate Bar at a Time

Re-Envisioning Marketing: One Chocolate Bar at a Time

For most people, the journey into the world of marketing starts on the wrong foot: with the misleading proposition that marketing is the process of communicating value to consumers, thereby satisfying their needs and wants.

Love (and the Market) Actually

Love (and the Market) Actually

“Love, Actually” exemplifies a remarkable transformation from a society that understood female empowerment as a systemic concern to one that interprets all feminist concerns about empowerment through the ideological lens of market-based morality.