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Research

Discover my research on market creation and CX design.

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In the News

See the latest coverage of my work in print and news media.

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Learn more about past and future speaking and events.

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The Hidden Meanings Behind “Smart” Technology Markets

Smart consumers, homes, and families.

Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

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AI marketers need to consider: Who’s the master and who’s the servant?

York University Brainstorm

Schulich Prof Honored as Inaugural Marketing Science Institute Scholar

Schulich School of Business

Redesigning the Coffee Shop

CBC/Wharton Business Radio

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Markus Giesler, Associate Professor of Marketing, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J1P3
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