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Boutiquification Strategy

Boutiquification Strategy

Do you remember when the best part of waking up was hearing the sound of the dripping and percolating Mr. Coffee coffeemaker preparing for the blissful moment of Folgers in your cup? For many coffee drinkers today, this is just a faint memory of their parents coffee habits in the 1980’s and 90’s. At that time, coffee was a bipolar product: regular or decaf.