debeers

How Marketers Made (and Remade) Diamonds a Girl’s Best Friend

How Marketers Made (and Remade) Diamonds a Girl’s Best Friend

Diamonds – universally recognized as a token of status, wealth, power, and above all romance. It’s absurd actually, considering their lack of inherent value, but the intrigue around diamonds, or rather the myth market, has made them an inseparable and indispensible part of courtship and love.