One year ago, following a bet with the doctoral students, I started blogging about marketing and consumption topics. This was my first post.
Since then, I have spent one hour every week on the subway, on the plane, or wherever else I was, writing something about market creation, brands, or consumer culture. It’s been a good first year. Currently, the blog has almost a million page views and 230,000+ visits per month.
Here are the 5 most read columns in 2014:
Sensible man-of-action heroism as an experience.
Since the mid-1990s, McDonald’s has been chasing after consumer trends. That’s probably why it’s becoming increasingly irrelevant.
Effacing political inequities through space travel.
Experiential marketing is all about engaging consumers in interactive and captivating brand experiences. But how can sociological design thinking help us understand how such experiences are created and sustained?
From streaming service to original content provider.