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My 5 Most Read Blogs in 2014

One year ago, following a bet with the doctoral students, I started blogging about marketing and consumption topics. This was my first post.

Since then, I have spent one hour every week on the subway, on the plane, or wherever else I was, writing something about market creation, brands, or consumer culture. It’s been a good first year. Currently, the blog has almost a million page views and 230,000+ visits per month.

Guest bloggers have included the Schulich doctoral students, my Customer Experience Design MBA students, and even Saatchi & Saatchi CEO Kevin Roberts. Thank you for reading my blog!

Here are the 5 most read columns in 2014:

Markus Giesler

York University, 4700 Keele Street, Toronto, Canada

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.