How can we leverage technology and culture to design better markets and customer experiences?
I am an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations.
I have been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, and an MSI (Marketing Science Institute) Scholar.
I serve as an associate editor at the Journal of Marketing. I am an editorial review board member at the Journal of Consumer Research, Consumption, Markets and Culture, Marketing Letters, and Business & Society. My research is regularly featured in the media including The New York Times, Time Magazine, BusinessWeek, Washington Post, Financial Times, and CNN.
Prior to joining Schulich, I was a visiting scholar in the marketing department at Northwestern University’s Kellogg School of Management.