Fair trade coffee and hybrid cars don't solve our environmental and social ills. But they do shift responsibility for big problems to consumers, two researchers argue--leaving businesses and politicians a free pass.
“Are environmental and social problems such as global warming and poverty the result of inadequate governmental regulations or does the burden fall on our failure as consumers to make better consumption choices?” Thus begins a very earnest press release about a study forthcoming in the Journal of Consumer Research next month.
This week, I got a media call from one of Canada’s prime time news shows, CTV’s Kevin Newman Live, to talk about the just wikileaked TISA (Trade in Services Agreement) draft. The good thing is that the topic is actually very relevant to our understanding of markets and consumption and CTV was one of the few North American stations covering the subject (kudos to Kevin and his team for broaching this topic).