Teaching Consumers How to Rationalize on Your Behalf
Just Why Is Ello So Naive?
Bendgate: 5 Things Apple Will Do Next
Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)
Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships
We spend a lot of time telling our doctoral students about the importance of building friendships with their peers. And I’m really grateful for the friendships I have with Ashlee Humphreys, Amber Epp, Zeynep Arsel, Michelle Weinberger, Gulnur Tumbat, Risto Moisio, and many other CCT people. These are some of my closest friends and they have been great moral supporters, sparring partners, and friendly reviewers. These are my subfield friends.
The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)
Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!
http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/