What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization
Going Legit: Marketing as a Social Designer
Will Apple Change the Music Market (Again)?
4 Values at the Heart of Good Experience Design
Valentine's Day: A Global Perspective
This week, people all around the world will make very similar consumer decisions: buying a card, ordering flowers, getting chocolate, and booking a nice restaurant. With Valentine’s Day fast approaching, it seems that we are celebrating our feelings in a global village of love and romantic consumption. But is there more to the event than meets the commercial eye?
How Beyoncé Made Market-Based Feminism Work
Creating the New Man
Chivalry may not be dead, but today’s “modern man” is much different from days of old: he applies moisturizer and even wears makeup. While you may accept this as the norm (or find it shocking that we are even calling attention to it), it’s important to acknowledge it hasn’t always been this way. Sure our fathers applied Brut and Brylcreem, but these were basic items, commodities of sorts. Today it’s much more complicated.
How Silent Night Rose to Fame
The Sociology of Annoying Xmas Songs
How Disney Has Inspired Loyalty and Love
Why do people insist on Starbucks when Second Cup is right next door? Or buy Apple products instead of Dell even though they make the same technologies? Why do people love Disney? To most, the answer is simply, they “just do.” So how do we justify the irrationality of our choices? The answer lies in the brand itself and how they have effectively moved in to the “lovemark” territory, inspiring action and loyalty beyond reason and coming out as the only choice.
Love (and the Market) Actually
CX Design: Strategy Beyond Theatrics
How Music Became an Experience (Again)
Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.
