shopify analytics ecommerce

“Markets are experiences. I study their creation.”


My research informs several core constructs in marketing and consumer research and helps managers design experiences that are truly greater than the sum of their parts.

Big Design Lab

The lab is a place where I work with companies, nonprofits, and government to advance customer experience and market creation performance at the intersection of strategy, analytics, and design.


One of the most sought-after elective MBA courses at Schulich, Customer Experience Design teaches students how to use data and concepts to design captivating customer experiences.