My Research in 90 Seconds
I do research in market system dynamics and study the influence of multiple actors and institutions on consumption and the market creation process. This work informs our understanding of marketing and helps companies, especially tech companies, create new markets and design engaging customer experiences.
Shaping Markets - My Blog About Market Creation and Customer Experience Design
This blog is written and edited by myself with an occasional invited guest blogger. It is syndicated by Huffington Post, Marketing Magazine, and other media outlets. No paid content. All opinions are strictly my own.