I am an associate professor of marketing at the Schulich School of Business at York University. Building on a strong foundation in sociological theories and methods, I examine the role of culture in the design of markets and the customer experience. I also help companies connect with consumers through the Big Design Lab, a research-based think tank.
Researchers at York University’s Schulich School of Business say they may be close to creating a way to analyze data and create a way for marketers to see how consumers might create negative mirror-images of them online, in social media or elsewhere. Read more...