Hi, I’m Markus Giesler, a marketing professor at the Schulich School of Business. I analyze big sociological data sets to understand the influence of complex, multi-actor market, brand, retail, technology, and political systems on the consumer experience. This is my research website.
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The Secret to Bird FEeding - And Innovation Success (TEDx)
In this talk, I recall a simple yet eye-opening bird-feeding experiment to suggest a much-needed shift in our marketing thinking: From designing better breadcrumbs to designing better markets - markets that create value for all involved stakeholders.