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I STUDY
BIG DESIGN.

   

I am an associate professor of marketing at the Schulich School of Business at York University. Building on a strong foundation in sociological theories and methods, I examine the role of culture in the design of markets and the customer experience. I also help companies connect with consumers through the Big Design Lab, a research-based think tank.

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How can consumer researchers theorize change in markets? We discuss process theorization, genres of process-oriented consumer culture research, and assumptions about the nature of change in market and consumption systems.

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I speak regularly on market creation and the customer experience to organizations such as Apple, ARD, BMW, DLD, Google, and others.

 
 

THE
BIG DESIGN
BLOG.

Over 200,000 people visited bigdesignlab.com last month to learn how culture can help design markets and customer experiences from myself and regular guest contributors including my talented Customer Experience Design students. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post, and Apple News. Join thousands who receive big design news through my mailing list.

 


LATEST POST

DESIGNING AI EXPERIENCES

MOST READ

CED COURSE

My amazing MKTG 6800: Customer Experience Design students at the American Marketing Association

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LAB FAVORITES

Stories liked by Big Design Lab members

MY MAILING LIST

Join thousands who learn how culture can help design markets and customer experiences. You can unsubscribe at any time.

 
 

DESIGNING PLATFORM EXPERIENCES

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CLASSROOM: DESIGNING
CUSTOMER EXPERIENCES

"Customer Experience Design," which teaches students how to develop and manage captivating customer experiences, is the world's first MBA course on the subject.

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