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I am an associate professor of marketing at the Schulich School of Business at York University. Building on a strong foundation in sociological theories and methods, I examine the role of culture in the design of markets and the customer experience. I also help companies connect with consumers through the Big Design Lab, a research-based think tank.

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Researchers at York University’s Schulich School of Business say they may be close to creating a way to analyze data and create a way for marketers to see how consumers might create negative mirror-images of them online, in social media or elsewhere. Read more...

“This course has completely transformed my approach to marketing.”
— Jacqueline Tsekouras (CED 2015), Snap Inc.

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The Big Design Lab engages business and political leaders to shape the theory and practice of market creation and customer experience design. 

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I recently gave a TEDx talk that illustrates how I think about market creation, technology, and customer experience design.

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