Sometimes industries take a really long time to change. Consider all the terrible taxi rides we took until we had Uber. Or add the time you spent in overpriced hotel rooms until we had Airbnb.
I am a chair and marketing professor at the Schulich School of Business (York University) where I research market creation and customer experience design. I am an award-winning researcher and teacher and one of the "40 most outstanding business professors under 40 in the world."