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Hi, I’m Markus Giesler, marketing professor at the Schulich School of Business. I investigate marketing as a sociological design process. This is my official website.

About

About

Creating the Responsible Consumer

Creating the Responsible Consumer

Designing the Sharing Economy

Designing the Sharing Economy

The Secret to Bird Feeding (TEDx Talk)

The Secret to Bird Feeding (TEDx Talk)

 
 
Doctoral Student Research

Doctoral Student Research

My Blog

My Blog

My Research

My Research

Experience Design Lab

Experience Design Lab

Customer Experience Design (MBA)

Customer Experience Design (MBA)

 

My Research in 90 Seconds

I do research in market system dynamics and study the influence of multiple actors and institutions on consumption and the market creation process. This work informs our understanding of marketing and helps companies, especially tech companies, create new markets and design engaging customer experiences. 

 

Shaping Markets - My Blog About Market Creation and Customer Experience Design




This blog is written and edited by myself with an occasional invited guest blogger. It is syndicated by Huffington Post, Marketing Magazine, and other media outlets. No paid content. All opinions are strictly my own.