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Hi, I'm Markus Giesler. I research, teach, and write about market creation and customer experience design at York University's Schulich School of Business, and help companies connect with consumers through the Big Design Lab.


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About ME

I'm an associate professor of marketing at the Schulich School of Business (York University).

At Schulich, I teach a course covering the development of experientially based marketing strategies called Customer Experience Design, which ranks among the most sought-after courses in the MBA curriculum. I also serve as coordinator of the marketing group, and help companies connect with consumers through the Big Design Lab.

My research, which focuses on market creation and customer experience design, has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and featured, among others, in the New York Times, Washington Post, Fast Company, Wired Magazine, Huffington Post, and Der Spiegel.

I serve on the Editorial Review Boards of the Journal of Consumer Research, Consumption, Markets, and Culture, and Business & Society, and on the Consumer Culture Theory Consortium Board.

I'm also York University’s youngest tenured and most publicly profiled professor and one of Fortune’s young business-school star professors on the rise, Wired’s best recognized experts studying high-technology consumption, the world's top 40 business professors under 40, and Germany’s 30 thought leaders under 30.

I hold a Ph.D. in Marketing, an MBA, and a BA in Economics from Witten/Herdecke University. Prior to my academic career, I managed a music production company, which I founded at the age of 17. I'm still an avid piano player.