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The Customer Experience Designers

What Gives Red Bull Wings?

Hi, I'm Markus Giesler. I research, teach, and write about customer experience design and market creation at York University's Schulich School of Business, and help companies connect with consumers through the Big Design Lab.

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What Are Big Designers?

Most of us know that marketing is the art and the science of serving your customer. And then there are the two percent who understand that serving your customer is about the art and the science of creating experiences that are truly greater than the sum of their parts. These are the big designers.



Happening Right Now


Shots taken in Toronto and beyond




My Research


Market System Dynamics Explained

I draw from a research perspective that I call market system dynamics. The central premise behind market system dynamics is that designing successful customer experiences is largely a matter of shaping the social, technological, and institutional marketplace frameworks within which they exist.