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Just Why Is Ello So Naive?

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Just Why Is Ello So Naive?

Challenging Facebook is not about delivering a naive message about privacy and freedom from ads. It is about understanding how we use the market, brands and technology to construct our moral identities.

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Bendgate: 5 Things Apple Will Do Next

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Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

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