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Consumer Culture Theory

Sidney J. Levy on Marketing: An Intellectual Biography

Sidney J. Levy on Marketing: An Intellectual Biography

Today Sidney J. Levy gave the Sidney J. Levy Award Keynote at the Consumer Culture Theory Conference 2015 in Fayetteville, Arkansas. I had the privilege to introduce him. To celebrate the occasion, Dennis Rook, who was one of Sidney's doctoral students, has generously agreed to re-publish the full version of Sidney's Intellectual Biography on my blog.