Designing AI Experiences
Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.
Stories liked by Big Design Lab members
The Secret to Bird Feeding
Sidney Levy's years with SRI.
Interview with Brainstorm Magazine.
The Case of Supreme.
The great escape.
The passenger journey.
Managing the uncanny valley.
Combating deal culture.
Using perspective to incite empathy.
For the citizens, by the citizens.
About This Blog
Marketing Professor Markus Giesler and various guest contributors explore how culture can help design markets and customer experiences. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post and Apple News. To learn more about what drives these insights, explore Markus' research.