Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.
Stories liked by Big Design Lab members
Who Do We Work With?
We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.
We explore how firms can manage all elements of the market creation process and the customer experience.
Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.
Designing Platform Experiences
How not to become a thought leader.
Sidney Levy's years with SRI.
The Case of Supreme.
The great escape.
The passenger journey.
Managing the uncanny valley.
Combating deal culture.
In the News
York University Brainstorm
Schulich School of Business
About this Blog
Over 200,000 people visited this blog last month to learn how culture can help design markets and customer experiences from Markus Giesler and regular guest contributors. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post, and Apple News. To learn more about what drives these marketing insights, explore Markus' research.