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Designing AI Experiences

About Markus

Markus Giesler, a marketing professor at York University, is an expert on market creation and customer experience design.

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Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

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We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.

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We explore how firms can manage all elements of the market creation process and the customer experience.

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