Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

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Markus Giesler is an award-winning consumer researcher, columnist, and consultant.

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We explore how firms can manage all elements of the market creation process and the customer experience.


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Over 200,000 people visited this blog last month to learn how culture can help design markets and customer experiences from Markus Giesler and regular guest contributors. Syndicated by the American Marketing Association, Marketing Magazine, Huffington Post, and Apple News. To learn more about what drives these marketing insights, explore Markus' research.

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