August 10, 2020 Markus Giesler Consumers and Artificial Intelligence: An Experiential Perspective August 10, 2020 Markus Giesler Journal of Marketing
August 10, 2020 Markus Giesler Autonomy in Consumer Choice August 10, 2020 Markus Giesler Marketing Letters
August 10, 2020 Markus Giesler IoT Stories: The Good, the Bad, and the Freaky August 10, 2020 Markus Giesler GfK Market Intelligence Review
March 4, 2018 Markus Giesler Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject March 4, 2018 Markus Giesler Journal of Consumer Research
October 19, 2017 Markus Giesler Creating a Consumable Past: How Memory Making Shapes Marketization October 19, 2017 Markus Giesler Journal of Consumer Research
October 19, 2017 Markus Giesler Process Theorization in Cultural Consumer Research (Tutorial) October 19, 2017 Markus Giesler Journal of Consumer Research
October 19, 2017 Markus Giesler Market System Dynamics Special Issue Editorial (Giesler and Fischer) October 19, 2017 Markus Giesler Marketing Theory
September 13, 2014 Markus Giesler Moralistic Governance Regimes and Consumer Subjectivity September 13, 2014 Markus Giesler Journal of Consumer Research
September 13, 2014 Markus Giesler Genealogical Reflections on the CCT Heteroglossia September 13, 2014 Markus Giesler Marketing Theory
September 13, 2014 Markus Giesler How Doppelgänger Brand Images Influence the Market Creation Process September 13, 2014 Markus Giesler Journal of Marketing
September 13, 2014 Markus Giesler Consumer Identity Work as Moral Protagonism September 13, 2014 Markus Giesler Journal of Consumer Research
September 13, 2014 Markus Giesler Conflict and Compromise: Drama in Marketplace Evolution September 13, 2014 Markus Giesler Journal of Consumer Research
September 13, 2014 Markus Giesler Consumer Gift Systems September 13, 2014 Markus Giesler Journal of Consumer Research
