alumn

How Chris Jungjohann and Christian Wendlandt Create a Home Away From Home

How Chris Jungjohann and Christian Wendlandt Create a Home Away From Home

We are Chris Jungjohann and Christian Wendlandt, we took Branding and The Marketing of Innovations with Markus Giesler, and we're the founders of THE BRAND CREATORS, a strategic brand consulting firm that brings brands to life across all perceptual dimensions.

How Danica Stanojevic is Revolutionizing Diabetes Care

How Danica Stanojevic is Revolutionizing Diabetes Care

My name is Danica Stanojević, I took Marketing in the fourth year of my iBBA with Markus Giesler, and I'm the co-founder of REACH Diagnostics, a social enterprise that aims to provide citizens living in urban slums with access to inexpensive diagnostic tools that will promote detection and regular screening of diabetes.

Postcards from my Former Marketing Students (Summer Special)

Postcards from my Former Marketing Students (Summer Special)

At the end of the last lecture of every course I teach, I invite my students to stay in touch with me and to write me "postcards" in the future. More specifically, I ask them to describe what they are doing and how the knowledge that we created together in the classroom informs their thinking and decision-making. Until now, I've only shared these messages with my current students. However, each Wednesday starting tomorrow, my blog will feature one "postcard."