Schulich

How Cary Walkin Used Sociology to Create a Viral Video Game Innovation (in Excel)

How Cary Walkin Used Sociology to Create a Viral Video Game Innovation (in Excel)

My name is Cary Walkin, I took Entertainment Marketing during my Schulich MBA with Markus Giesler, and I'm the founder of Walkin Games, a game studio that develops video games and provides consulting services to other game studios.

Postcards from my Former Marketing Students (Summer Special)

Postcards from my Former Marketing Students (Summer Special)

At the end of the last lecture of every course I teach, I invite my students to stay in touch with me and to write me "postcards" in the future. More specifically, I ask them to describe what they are doing and how the knowledge that we created together in the classroom informs their thinking and decision-making. Until now, I've only shared these messages with my current students. However, each Wednesday starting tomorrow, my blog will feature one "postcard."