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My research has been published in the Journal of Consumer Research, the Journal of Marketing, and Marketing Theory. I serve on the editorial review boards for the Journal of Marketing, the Journal of Consumer ResearchConsumption, Markets and Culture, and Business & Society.

The Customer Journey Session at Winter-AMA 2017

The Customer Journey Session at Winter-AMA 2017

 
JAMS Thought Leaders Conference on Consumer-Based Strategy 2017, Amsterdam

JAMS Thought Leaders Conference on Consumer-Based Strategy 2017, Amsterdam

 

The 2017 QDA Workshop

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Co-chaired by Cele Otnes, Linda Tuncay Zayer, and Markus Giesler, Long Beach, July 2017. More...
 

ACR Doctoral Symposium 2017

Co-chaired by Lauren Block and Markus Giesler, ACR Conference, October 2017, San Diego. More...
 

Sheth Foundation Consortium 2017

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