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The Customer Journey Session at Winter-AMA 2017

The Customer Journey Session at Winter-AMA 2017


Consumers and Consumption Symposium, Yale University

Consumers and Consumption Symposium, Yale University

 

THE 2017 QDA Workshop

Co-chaired this time by Cele Otnes, Linda Tuncay Zayer, and Markus Giesler, the Qualitative Data Analysis Workshop is a biennial event offering hands-on mentoring and practice in the analysis, interpretation and writing of qualitative consumer research.

Extended Submission Deadline: January 30, 2017

See also: ACR Doctoral Symposium 2017, San Diego (Grand Hyatt), October 26-29, 2017, co-chaired with Lauren Block.