High performance lanyard with printed logo.
Discover my research on market creation and CX design.
See the latest coverage of my work in print and news media.
Learn more about past and future speaking and events.
The Case of Supreme.
The great escape.
The passenger journey.
Schulich School of Business
Journal of Consumer Research
General Inquiries/Big Design LabSarah McNeil
Speaking Inquiries/ConferencesPatricia Barton