BIG DESIGN LAB ROUNDTABLES 2017
BIG DESIGN LAB ROUNDTABLES 2016
I am an associate professor of marketing at the Schulich School of Business at York University. Building on a strong foundation in sociological theories and methods, I investigate the role of culture in the design of markets and the customer experience. I also help companies connect with consumers through the Big Design Lab, a research-based think tank. Please join my mailing list here.