Co-chaired by Markus Giesler, Sonny Lam and Xueming Luo.
A list of 34 interdisciplinary marketing and consumer research scholars.
Co-chaired by Linda Tuncay-Zayer, Ashlee Humphreys, and Markus Giesler.
Storytelling and beyond.
Discover my research on market creation and CX design.
See the latest coverage of my work in print and news media.
Learn more about past and future speaking and events.
How not to become a thought leader.
Smart consumers, homes, and families.
The Lavin Agency
Journal of Consumer Research
General Inquiries/Big Design LabSarah McNeil, BDL
Speaking Inquiries/ConferencesCharles Yao, The Lavin Agency