shopify analytics ecommerce
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Research

 
 

What

My research takes an augmented and dynamic sociological view of the creation of markets and customer experiences.

Why

To illustrate how firms can manage all elements of the market creation process and the customer experience.

How

Through ethnographies, in-depth interviews, and a variety of institutional, historical, and discursive methods.

MANUSCRIPTS UNDER REVIEW

upon request, email me

 

 

Supported by

The Customer Journey Session at Winter-AMA 2017

The Customer Journey Session at Winter-AMA 2017


THE 2017 QDA Workshop

Co-chaired this time by Cele Otnes, Linda Tuncay Zayer, and Markus Giesler, the Qualitative Data Analysis Workshop is a biennial event offering hands-on mentoring and practice in the analysis, interpretation and writing of qualitative consumer research.

Extended Submission Deadline: January 30, 2017

See also: ACR Doctoral Symposium 2017, San Diego (Grand Hyatt), October 26-29, 2017, co-chaired with Lauren Block.