My research takes an augmented and dynamic sociological view of the creation of markets and customer experiences.
To illustrate how firms can manage all elements of the market creation process and the customer experience.
Through ethnographies, in-depth interviews, and a variety of institutional, historical, and discursive methods.
THE 2017 QDA Workshop
Co-chaired this time by Cele Otnes, Linda Tuncay Zayer, and Markus Giesler, the Qualitative Data Analysis Workshop is a biennial event offering hands-on mentoring and practice in the analysis, interpretation and writing of qualitative consumer research.
Extended Submission Deadline: January 30, 2017
See also: ACR Doctoral Symposium 2017, San Diego (Grand Hyatt), October 26-29, 2017, co-chaired with Lauren Block.