Week 8 (Nov 7): Space, Place, Servicescapes

Ali, N., M. Halme, B. Lanre, S. Narang and F. Zahid (2016), “Redeising Retail into a Destination,” https://www.ama.org/resources/Pages/redesigning-retail-destination.aspx

Gutierrez, S., A. Johar, C. Lillo, A. Singh, and S. Sourtzis (2016), “How Eataly has Redefined the Third Place to Create a New Customer Experience,” 



Cayaba-Ma, C., Y. Chu, M. Jurgens, P. J. Mathews and A. Sefton (2016), “Redesigning Emergency Rooms into Experience Rooms,” https://www.ama.org/resources/Pages/redesigning-emergency-rooms-into-experience-rooms.aspx

ATTENTION: This lecture will be held in the form of an observational field exercise at Yorkdale Shopping Centre (Afternoon Class) & CF Eaton Centre (Evening Class)

Markus Giesler

York University, 4700 Keele Street, Toronto, Canada

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.