QDA Workshop 2019

Montreal, Canada, July 15-17, 2019


#QDA19 Keynotes

Data Journey into the Woods
Michelle Barnhart, Amber Epp, and Ela Veresiu

The PowerPoint Slides

Navigating Analytical Issues through the Review Process
Eileen Fischer, Linda Price, Hope Schau, and Craig Thompson

Moderated by: Tonya Williams Bradford

Empathy in Action: Managing People and Paradigms
Linda Tuncay Zayer, Markus Giesler, and Ashlee Humphreys

Presentation 1: What is Empathy?

#QDA19 Twitter


The QDA Workshop is a biennial hands-on workshop focusing on the analysis, interpretation, and writing of qualitative consumer research. The focus of this workshop is not qualitative data collection. Working with senior mentors, teams will tackle issues such as: interpretive problems, iterative cycling from data/literature/theory, and moving from findings to theoretical contributions.


The #QDA19 Co-Chairs

Linda Tuncay Zayer, Ashlee Humphreys, Markus Giesler


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