RT @DrGiesler: Empathy in Action! Why empathizing with consumers, co-authors, and colleagues in other marketing fields is key to developing…
The QDA Workshop is a biennial hands-on workshop focusing on the analysis, interpretation, and writing of qualitative consumer research. The focus of this workshop is not qualitative data collection. Working with senior mentors, teams will tackle issues such as: interpretive problems, iterative cycling from data/literature/theory, and moving from findings to theoretical contributions.