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Publications

INVITED ESSAYS

Giesler, Markus and Craig J. Thompson (forthcoming), “Process Theorization in Cultural Consumer Research” Journal of Consumer Research, forthcoming.

How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each pre- senting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers’ role in these processes. Through this framework, we provide consumer researchers with a useful interpre- tive tool kit for deriving a process-oriented theorization from the unwieldy complex- ity of longitudinal data. 

REFEREED JOURNAL ARTICLES

Giesler, Markus and Ela Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (October), 840-857.

Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce four processes of consumer responsibilization that, together, comprise the P.A.C.T. routine (personalization, authorization, capabilization, and transformation). After that, we draw on a longitudinal analysis of problem-solving initiatives at the World Economic Forum in Davos, Switzerland, to explore the role of P.A.C.T. in the creation of four, now commonplace, responsible consumer subjects: the bottom-of-the-pyramid consumer, the green consumer, the health-conscious consumer, and the financially literate consumer. Our analysis informs extant macro-level theorizations of market and consumption systems. We also contribute to prior accounts of responsibilization, marketplace mythologies, consumer subjectivity, and transformative consumer research.

 

Thompson, Craig, Eric Arnould, and Markus Giesler (2013), “Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia,” Marketing Theory, 13 (June), 149-174.

We offer a genealogical perspective on the reflexive critique that consumer culture theory (CCT) has institutionalized a hyperindividualizing, overly agentic, and sociologically impoverished mode of analysis that impedes systematic investigations into the historical, ideological, and sociological shaping of marketing, markets, and consumption systems. Our analysis shows that the CCT pioneers embraced the humanistic/experientialist discourse to carve out a disciplinary niche in a largely antagonistic marketing field. However, this original epistemological orientation has long given way to a multilayered CCT heteroglossia that features a broad range of theorizations integrating structural and agentic levels of analysis. We close with a discussion of how reflexive debates over CCT’s supposed biases toward the agentic reproduce symbolic distinctions between North American and European scholarship styles and thus primarily reflect the institutional interests of those positioned in the Northern hemisphere. By destabilizing the north–south and center–periphery relations of power that have long-framed metropole social science constructions of the marginalized cultural ‘‘other’’ as an object of study—rather than as a producer of legitimate knowledge and theory—the CCT heteroglossia can be further diversified and enriched through a blending of historical, material, critical, and experiential perspectives. 

 

Giesler, Markus (2012), “How Doppelgänger Brand Images Influence the Market CreationProcess: Longitudinal Insights from the Rise of Botox Cosmetic,” Journal of Marketing, 76 (November), 55-68.

Using actor-network theory from sociology, the author explores the creation of new markets as a brand-mediated legitimation process. Findings from an eight-year longitudinal investigation of the Botox Cosmetic brand suggest that the meanings of a new cosmetic self-enhancement technology evolve over the course of contestations between brand images promoted by the innovator and doppelgänger brand images promoted by other stakeholders. Each contestation addresses an enduring contradiction between nature and technology. A four-step brand image revitalization process is offered that can be applied either by managers interested in fostering an innovation’s congruence with prevailing social norms and ideals or by other stakeholders (e.g., activists, competitors) interested in undermining its marketing success. The findings integrate previously disparate research streams on branding and market creation and provide managers with the conceptual tools for sustaining a branded innovation’s legitimacy over time. 

 

Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2010), "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, 36 (April), 1016-1032.

Consumer researchers have tended to equate consumer moralism with normative condemnations of mainstream consumer culture. Consequently, little research has investigated the multifaceted forms of identity work that consumers can undertake through more diverse ideological forms of consumer moralism. To redress this theoretical gap, we analyze the adversarial consumer narratives through which a brand-mediated moral conflict is enacted. We show that consumers’ moralistic identity work is culturally framed by the myth of the moral protagonist and further illuminate how consumers use this mythic structure to transform their ideological beliefs into dramatic narratives of identity. Our resulting theoretical framework explicates identity-value–enhancing relationships among mythic structure, ideological meanings, and marketplace resources that have not been recognized by prior studies of consumer identity work. 

 

Giesler, Markus (2008), “Conflict and Compromise: Drama in Marketplace Evolution,” Journal of Consumer Research, 34 (April), 739-753. (lead article, based on dissertation thesis).

How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in anthropology and consumer behavior, I illustrate this historical dynamic through the process of marketplace drama, a fourfold sequence of performed conflict among opposing groups of consumers and producers. Implications for theorizing on market system dynamics and the consumption of performance are offered. 

 

Giesler, Markus (2006), “Consumer Gift Systems,” Journal of Consumer Research, 33 (September), 283-290. (based on master thesis).

This article develops a critique of the dyadic model of consumer gift giving and an extension of the classic paradigm of gift giving as elaborated in fundamental anthropological and sociological texts. I conceptualize and present empirical evidence for the notion of a consumer gift system, a system of social solidarity based on a structured set of gift exchange and social relationships among consumers. Social distinctions, norm of reciprocity, and rituals and symbolisms are defined as key characteristics of a consumer gift system and are shown to be present in peer-to- peer music file sharing at Napster. Implications for extant research on solidarity, gift giving, and consumption are discussed, and future research directions are provided. 


CHAPTER PUBLICATIONS

 

Giesler, Markus and Markus Luedicke (2007), “Brand Communities and Their Social Antagonists: Insights from the Hummer Case,” in Consumer Tribes, eds. Bernhard Cova, Robert V. Kozinets and Avki Shankar, Elseiver/Butterworth-Heinemann.


Giesler, Markus (2005), “Cybernetic Gift Giving and Social Drama,” in Cybersounds: Essays on Virtual Music Culture, Michael D. Ayers (ed.), New York: Peter Lang.


Giesler, Markus (2003), “Collective Risk,” in Risiko: Wittener Jahrbuch fuer Ökonomische  Literatur, Wolfgang Benkert (ed.), Marburg: Metropolis.


Giesler, Markus, Mali Pohlmann and Claudia Mennicken (2001), “The Song Behind the Screen: Musical Cyberconsumption in a Global World,” in Cross-Cultural Research, Scott M. Smith (ed.), Oahu: Bringham Young University, 325-349.



REFEREED PROCEEDINGS

Giesler, Markus, Ela Veresiu, and Ashlee Humphreys (2015), “Designing a Sharing Economy through the Process of Market Empathization," in NA-Advances in Consumer Research, Vol.43, ed. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, forthcoming.

 

Veresiu, Ela and Markus Giesler (2014), “Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness,” in Advances in Consumer Research, Vol. 41, forthcoming.

 

Giesler, Markus (2013), “Beyond the Social System: Understanding Markets as Consumers,” in Advances in Consumer Research, Vol. 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui Zhu, forthcoming.

 

Siebert, Anton and Markus Giesler (2013), “Market System Dynamics: The Value of, and the Open Questions Associated with, Studying Markets in Consumer Culture Theory,” in Advances in Consumer Research, Vol. 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui Zhu, forthcoming.

 

Veresiu, Ela and Markus Giesler (2012), “Ethnic Entrepreneurship: Creating an Identity-Enhancing Assemblage of Public and Private Servicescapes in the Global City,” in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research, 125-126.

 

Veresiu, Ela, Luca Visconti and Markus Giesler (2012), “Servicescapes: Spaces of Representation and Dispute in Ethnic Consumer Identity Construction,” Special Session Summary, in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research, 125-129.

 

Giesler, Markus and Robin Canniford (2012), “How Consumers Rhetorically Align the Interests of Multiple Social Networks,” in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research, 153-154.

 

Tumbat, Gulnur and Markus Giesler (2011), “Risk Acculturation Through Marketplace and Technology,” in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, 889-891.

 

Veresiu, Ela and Markus Giesler (2011),"Ethnic Entrepreneurs: The Identity-Enhancing Tactics of Global City Consumption," in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research, 69-71.

 

Veresiu, Ela and Markus Giesler (2011), “Consuming the City: How Global Structures Facilitate Resistance to Ethnic Co-optation,” in European Advances in Consumer Research, Vol. 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN: Association for Consumer Research, 48-49.

 

Giesler, Markus, Marius K. Luedicke, and Leah Carter (2009), “American Self-Enhancement Culture and the Cyborg Consumer: Consumer Identity Construction Beyond the Dominance of Authenticity,” in Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 72-75.

 

Luedicke, Marius K. and Markus Giesler (2009), “Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish BMW Owners in Germany,” in Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 135-138.

 

Luedicke, Marius K., Craig J. Thompson, and Markus Giesler (2009), “Why the Jeremiad against Consumerism Doesn't Reduce Consumption,” in Consumer Culture Theory Conference, Vol. 4, eds. David Wooten and Markus Giesler, Ann Arbor, MI. 

 

Luedicke, Marius K. and Markus Giesler (2008), “Contested Consumption in Everyday Life,” in Advances in Consumer Research, Vol. 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 812-813.

 

Giesler, Markus and Gulnur Tumbat (2008), “The Consumption of Performance: A Critical Restaging,“ Special Session Summary, in Proceedings of the First Consumer Culture Theory Conference, eds. Russell W. Belk and John F. Sherry.

 

Giesler, Markus and Marius K. Luedicke (2008), “The Sharer with a Thousand Faces: Heroic Identity Transformation in the War on Downloading,” in Proceedings of the First Consumer Culture Theory Conference, eds. Russell W. Belk and John F. Sherry.

 

Giesler, Markus and Marius K. Luedicke (2007), “Towards a Narratology of Brands,” in European Advances in Consumer Research, Vol. 8, eds. Stefania Borghini, Mary Ann McGrath and Cele C. Otnes, Duluth, MN: Association for Consumer Research, 419-420.

 

Giesler, Markus and Marius K. Luedicke (2007), “How Does Drama Drive Market Evolution: The Co-Optation of Music Downloading,” in European Advances in Consumer Research, eds. Stefania Borghini, Mary Ann McGrath and Cele C. Otnes, Duluth, MN: Association for Consumer Research, 527-530.

 

Giesler, Markus (2007), “Research Adventures in Co-Optation: News from the Field,” Special Session Summary, in European Advances in Consumer Research, eds. Stefania Borghini, Mary Ann McGrath and Cele C. Otnes, Duluth, MN: Association for Consumer Research, 527.

 

Humphreys, Ashlee and Markus Giesler (2007), “Access versus Ownership in Consumer Research,” Special Session Summary, in Advances in Consumer Research, Vol. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, 696.

 

Giesler, Markus and Ashlee Humphreys (2007), “Tensions between Access and Ownership in the Media Marketplace,“ in Advances in Consumer Research, Vol. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, 696-700.

 

Giesler, Markus and Gulnur Tumbat (2007), “Reconsidering Dramaturgy in Consumer Culture Research,“ Special Session Summary, in Advances in Consumer Research, Vol. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, 488.

 

Giesler, Markus and Marius K. Luedicke (2007), “The War on Downloading: A Music Marketplace Drama in Four Acts,” in Advances in Consumer Research, Vol. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, 488-490.

 

Giesler, Markus and Jonathan Schroeder (2005), “The Sounds of Consumption: Listening to the Musical Landscape,” Special Session Summary, in European Advances in Consumer Research, Vol. 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, 498.

 

Giesler, Markus (2005), “Music as Prophecy: Listening to the Sonic Cyborgs,” in European Advances in Consumer Research, Vol. 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, 500-501.

 

Luedicke, Marius K. and Markus Giesler (2005), “Brand Systems: A Conceptual Framework for the Sociological Analysis of Brand Phenomena,” in European Advances in Consumer Research, Vol. 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, 520-521.

 

Giesler, Markus and Marius K. Luedicke (2005), “Negotiating Distinctions: How Brands Become Cultural Resources,” in European Advances in Consumer Research, Vol. 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, 10-11.

 

Giesler, Markus and Mali Pohlmann (2005), “The Symbolic Meaning of Body Parts in Images: The Case of Hands in Advertisements,” in European Advances in Consumer Research, Vol. 7, eds. Karin M. Ekstrom and Helene Brembeck, Goteborg, Sweden: Association for Consumer Research, 6-9.

 

Giesler, Markus and Alladi Venkatesh (2005), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” in Advances in Consumer Research, Vol. 32, eds. Geeta Menon and Akshay R. Rao, MN: Association for Consumer Research, 661-669. 

 

Giesler, Markus (2004), “Consuming Cyborgs: Researching Posthuman Consumer Culture,” Special Session Summary, in Advances in Consumer Research, Vol. 31, eds. Barbara E. Kahn and Mary Frances Luce, Provo, UT: Association for Consumer Research, 400-402.

 

Giesler, Markus (2004), “Consuming Cyborgs: Posthuman Consumer Culture and its Impact on the Conduct of Marketing,” in Advances in Consumer Research, Vol. 31, eds. Barbara E. Kahn and Mary Frances Luce, Provo, UT: Association for Consumer Research, 400-402.

 

Giesler, Markus (2004), “Brand Systems and Protest Systems,” in Proceedings of the 30th International Research Seminar in Marketing, La Londe les Maures, France.

 

Giesler, Markus and Mali Pohlmann (2004), “The Rise of Posthuman Consumer Culture: Cybernetic, Circuits, Cultural Logic and Political Dynamics,” Proceedings of the Digital Communities Conference: Organizing in a Networked World, Stockholm, Sweden.

 

Giesler, Markus (2003), “Social Systems in Marketing”, in European Advances in Consumer Research, Vol. 6, eds. Darach Turley and Stephen Brown Provo, UT: Association for Consumer Research, 249-256.

 

Giesler, Markus and Mali Pohlmann (2003), “The Antropology of File Sharing: Consuming Napster as a Gift,” in Advances in Consumer Research, Vol. 30, eds. Punam Anand Keller and Dennis W. Rook, Valdosta, GA: Association for Consumer Research, 273-279.

 

Giesler, Markus and Mali Pohlamnn (2003), “The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation,” in Advances in Consumer Research, Vol. 30, eds. Punam Anand Keller and Dennis W. Rook, Valdosta, GA: Association for Consumer Research, 94-100.


VIDEOGRAPHIES

 

Giesler, Markus and Mali Pohlmann (2002), “The Elizabeth Smart Case: Enactment of a Suburban Nightmare,” 1st Annual ACR Film Festival, Association for Consumer Research Conference, October 2002, Atlanta.


Giesler, Markus and Mali Pohlmann (2002), “Remixing the Sonic Reality of Consumption,” Video Collage, Heretical Consumer Research (HCR) 2002 Conference, October 2002, Atlanta.


CONFERENCE PRESENTATIONS

Giesler, Markus, Ela Veresiu, and Ashlee Humphreys (2015), “Designing a Sharing Economy through the Process of Market Empathization," Association for Consumer Research North American Conference, October 2015, New Orleans, LA

 

Giesler, Markus, and Ela Veresiu (2015), “Designing a Market Orientation” Summer Marketing Educators Conference, Chicago, IL.

 

Giesler, Markus, Ela Veresiu and Anton Siebert (2015), “Designing a Sharing Economy: The Sociology of Empathy,” Consumer Culture Theory, June 2015, The University of Arkansas, Fayetteville, AR.

 

Siebert, Anton and Markus Giesler (2015), “Emotional Consumption Systems and Consumers’ Negotiations of Competing Logics of Love,” Consumer Culture Theory, June 2015, The University of Arkansas, Fayetteville, AR.

 

Giesler, Markus and Ela Veresiu (2015), “The Sociological Shaping of Consumer Values into a Market Orientation,” Winter Marketing Educators Conference, February 2015, San Antonio, TX.

 

Veresiu, Ela and Markus Giesler (2014), “Market-Based Multiculturation and the Formation of the Acculturating Consumer Subject,” Consumer Culture Theory, June 2014, Aalto University, Helsinki, FI.

 

Veresiu, Ela and Markus Giesler (2013), “Fiddler on the Street: How Roma RefugeesEnact Host Cultural Images of Nostalgic Otherness,” Association for Consumer Research North American Conference, October 2013, Chicago, IL.

 

Veresiu, Ela and Markus Giesler (2013), “Sustaining Contested Institutional Fields: The Case of Historically Responsible Tourism,” Consumer Culture Theory Conference, June 2013, University of Arizona, Tucson, AZ.

 

Giesler, Markus and Ela Veresiu (2013), “The P.A.C.T. Routine: How Appeals to Ethical Consumerism Sustain the Invisible Hand,” Anthropology of Markets and Consumption Conference, March 2013, University of California Irvine, Irvine, CA.

 

Giesler, Markus (2012), “Instituting the Invisible Hand: How Neo-liberal Governmentality Shapes Consumer Culture,” Association for Consumer Research North American Conference, October 2012, Vancouver, CA.

 

Siebert, Anton and Markus Giesler (2012), “The Market Shaping of Emotions: Asserting Western-Style Romantic Intimacy in Indonesia,” Consumer Culture Theory Conference, August 2012, University of Oxford, UK.

 

Giesler, Markus and Ela Veresiu (2012), “Sustaining Faith in the Invisible Hand: A Dialectical Theory of Commercial Mythmaking and Capitalism,” Consumer Culture Theory Conference, August 2012, University of Oxford, UK.

 

Veresiu, Ela and Markus Giesler (2012), “Reclaiming Hitler’s Hill: Commercial Mythmaking as a Collaborative Process,” Consumer Culture Theory Conference, August 2012, University of Oxford, UK.

 

Veresiu, Ela and Markus Giesler (2011), “Ethnic Entrepreneurship: Creating an Identity Enhancing Assemblage of Public and Private Servicescapes in the Global City,” Association for Consumer Research Conference, October 2011, St. Louis.

 

Giesler, Markus and Robin Canniford (2011), “How Consumers Rhetorically Align the Interests of Multiple Social Networks,” Association for Consumer Research Conference, October 2011, St. Louis.

 

Giesler, Markus (2011), “How to Build a “Blue Ocean” Market in a “Red Ocean” of  Culturally Competing Interests,” Consumer Culture Theory Conference, July 2011, Northwestern University, Evanston.

 

Gulnur, Tumbat and Markus Giesler (2010), “Risk Acculturation Through Marketplace and Technology,” Association for Consumer Research Conference, October 2011, Jacksonville.

 

Veresiu, Ela and Markus Giesler (2010), “Ethnic Entrepreneurs: The Identity-Enhancing Tactics of Global City Consumption,” Association for Consumer Research Conference, October 2011, Jacksonville.

 

Veresiu, Ela and Markus Giesler (2010), “Consuming the City: How Global Structures Facilitate Resistance to Ethnic Co-optation,” European Association for Consumer Research Conference, July 2010, Royal Holloway. (presentation with Saskia Sassen)

Arnould, Eric, Craig Thompson, and Markus Giesler (2010), “Three Waves of CCT: On Transcending Anachronistic Rhetorical Conventions,” Consumer Culture Theory Conference, June 2010, University of Wisconsin, Madison.

 

Crockett, David K., Markus Giesler, Marius K. Luedicke, and Craig Thompson (2009), “Exploring the Cultural Constitution of Resource-Intensive Lifestyles,” Consumer Culture Theory Conference, June 2009, University of Michigan, Ann Arbor.

 

Giesler, Markus, Marius K. Luedicke, and Leah Carter (2008), “American Self-Enhancement Culture and the Cyborg Consumer: Consumer Identity Construction Beyond the Dominance of Authenticity”, Association for Consumer Research Conference, October 2008, San Francisco.

 

Luedicke, Marius K. and Markus Giesler (2008), “Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish BMW Owners in Germany”, Association for Consumer Research Conference, October 2008, San Francisco.

 

Giesler, Markus, Marius K. Luedicke, and Kai-Uwe Hellman (2008), “Nation of Frauds or Network of Cyborg Consumers? Authenticating Adventures in American Self Enhancement Culture,” Consumer Culture Theory Conference, June 2008, Boston.

 

Luedicke Marius K. and Markus Giesler (2007), “Contested Consumption in Everyday Life,” Association for Consumer Research Conference, October 2007, Memphis.

 

Giesler, Markus and Marius K. Luedicke (2007), “How Does Drama Drive Market Evolution: The Co-Optation of Music Downloading,” European Association for Consumer Research Conference, June 2007, Milan.

 

Giesler, Markus and Marius K. Luedicke (2007), “Towards a Narratology of Brands,” European Association for Consumer Research Conference, June 2007, Milan.

 

Giesler, Markus and Marius K. Luedicke (2007), “Ideological Contestation in the BMW Brand Community,” Consumer Culture Theory Conference, May 2007, York University, Toronto.

 

Giesler, Markus (2006), “On Dramatography: Investigating Change in Consumption,“ Association for Consumer Research Conference, September 2006, Orlando.

 

Giesler, Markus and Ashlee Humphreys (2006), “Tensions between Access and Ownership in the Media Marketplace,“ Association for Consumer Research Conference, September 2006, Orlando.

 

Giesler, Markus (2006), “The Sharer with A Thousand Faces: Heroic Identity Transformation in the War on Downloading,“ First Consumer Culture Theory Conference, August 2006, University of Notre Dame, South Bend.

 

Giesler, Markus (2005), “Music as Posthumanist Prophecy: Listening to the Sonic Cyborgs,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.

 

Giesler, Markus and Jonathan Schroeder (2005), “The Sounds of Consumption: Listening to the Musical Landscape,” European Association for Consumer Research Conference, June 2005, Göteborg. 

 

Luedicke, Marius K. and Markus Giesler (2005), “Brand Systems: A Conceptual Framework for the Sociological Analysis of Brand Phenomena,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.

 

Giesler, Markus and Marius K. Luedicke (2005), “Negotiating Distinctions: How Brands Become Cultural Resources,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.

 

Giesler, Markus and Mali Pohlmann (2005), “The Symbolic Meaning of Body Parts in Images: The Case of Hands in Advertisements,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.

 

Giesler, Markus and Alladi Venkatesh (2004), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” Association for Consumer Research Conference, October 2004, Portland.

 

Giesler, Markus (2003), “Consuming Cyborgs: Posthuman Consumer Culture and its Impact on the Conduct of Marketing”, Association for Consumer Research Conference, October 2003, Toronto. (presentation with Erik Davis)

 

Giesler, Markus (2003), “Social Systems in Marketing,” European Association for Consumer Research Conference, June 2003, Dublin, Ireland.

 

Giesler, Markus (2003), “Brand Systems and Protest Systems,” 30th International Research Seminar in Marketing, June 2003, La Londe les Maures, France.

 

Giesler, Markus and Mali Pohlmann (2003), “The Rise of Posthuman Consumer Culture: Cybernetic, Circuits, Cultural Logic and Political Dynamics,” Digital Communities: Organizing in a Networked World, June 2003, Stockholm, Sweden.

 

Giesler, Markus and Mali Pohlmann (2002), “The Anthropology of File Sharing: Consuming Napster as a Gift,” Association for Consumer Research Conference, October 2002, Atlanta.

 

Giesler, Markus and Mali Pohlmann (2002), “The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation,” Association for Consumer Research Conference, October 2002, Atlanta.

 

Giesler, Markus (2002), “Remixing the Sonic Reality of Consumption,” Theory Performance, Heretical Consumer Research (HCR) 2002 Conference, October 2002, Atlanta.

 

Giesler, Markus and Mali Pohlmann (2002), “The Elizabeth Smart Case: Enactment of a Suburban Nightmare,” 1st Annual ACR Film Festival, Association for Consumer Research Conference, October 2002, Atlanta.