Together with my colleagues Linda Tuncay Zayer and Ashlee Humphreys, I will be co-chairing this year’s Qualitative Data Analysis workshop in Montreal, Canada (July 15-17, 2019).
The QDA Workshop is a biennial hands-on workshop focusing on the analysis, interpretation, and writing of qualitative consumer research. The focus of this workshop is not qualitative data collection. Working with senior mentors, teams will tackle issues such as: interpretive problems, iterative cycling from data/literature/theory, and moving from findings to theoretical contributions.
The QDA Workshop is always a wonderful opportunity to feel the field’s pulse and to work with doctoral students and early-career scholars on pressing methodological and consumer research questions.
The QDA Workshop also has personal significance for me. Ashlee and I were were participating students at the inaugural workshop held at the University of Nebraska many years ago. As well, in 2017, Linda Tuncay-Zayer, Cele Otnes and I co-chaired QDA in Long Beach, California.