Designing Consumer AI

MSI Webinar featuring Markus Giesler and Stefano Puntoni

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Marketing Science Institute (MSI) webinars help marketers and researchers expand their knowledge and improve their capabilities. MSI-affiliated business and academic experts provide practical insights on the full spectrum of marketing topics, helping you make smarter decisions and sharpen your skills.

My colleagues and fellow MSI Scholars Rebecca Walker Reczek (Ohio State), Simona Botti (London Business School), Stefano Puntoni (Rotterdam School of Management) and I are currently preparing a larger study investigating how consumers respond to AI solutions in everyday products and services.

For a flavor of what we found and some valuable takeaways for marketers, join Stefano’s and my webinar with the Marketing Science Institute on April 16, 2019.

Learn more about the Marketing Science Institute here and become a member today.

 

Markus Giesler

York University, 4700 Keele Street, Toronto, Canada

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.