MSI Webinar featuring Markus Giesler and Stefano Puntoni
Marketing Science Institute (MSI) webinars help marketers and researchers expand their knowledge and improve their capabilities. MSI-affiliated business and academic experts provide practical insights on the full spectrum of marketing topics, helping you make smarter decisions and sharpen your skills.
My colleagues and fellow MSI Scholars Rebecca Walker Reczek (Ohio State), Simona Botti (London Business School), Stefano Puntoni (Rotterdam School of Management) and I are currently preparing a larger study investigating how consumers respond to AI solutions in everyday products and services.
For a flavor of what we found and some valuable takeaways for marketers, join Stefano’s and my webinar with the Marketing Science Institute on April 16, 2019.