AMA Design Thinking Virtual Conference

I am very excited to be part of the AMA Design Thinking Virtual Conference on April 23 and 24, 2019.

Brian Solis (Altimeter Group/Prophet), Russ Klein (American Marketing Association), Anna Love-Mickelson (Stanford d.school) and I will explore how design thinking can enable you and your company to understand your customers, think innovatively about how to meet customer needs, test your assumptions, and implement your plan.

I look forward to learning from you and these great speakers, and to sharing some insights from my own research and work with the Big Design Lab member orgs.

Learn more about the American Marketing Association here and become a member today.

 

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.