2019 AMA Winter Academic Conference

From left to right: Andrea Morales Ketcham, Eva Ascarza, and Don Lehmann at Winter AMA 2019

From left to right: Andrea Morales Ketcham, Eva Ascarza, and Don Lehmann at Winter AMA 2019

Sonny Lam, Xueming Luo and I look forward to welcoming everyone to the #AMAWinter 2019 conference in beautiful Austin, TX!

We are grateful to the many colleagues and friends who have helped us make this conference possible -- as track chair, reviewer, pre-conference organizer, special session organizer, SIG leader, or previous conference co-chair. We also thank all members of AMA’s academic council and the AMA’s amazing management team.

Please find our conference proceedings here.

Our conference program can be downloaded here.

If you wish to register, please visit the #AMAWinter 2019 conference website.

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.