Measuring, Managing, and Shaping CX

GfK Marketing Intelligence Review Special Issue


I am thrilled to announce that I will be teaming up with GfK’s Marketing Intelligence Review for a 2020 special issue on “Measuring, Managing, and Shaping Consumer Experiences” (working title).

Marketing Intelligence Review has definitely become one of my favorite outlets for timely, cutting-edge, and managerially accessible insights into marketing and consumer research.

Last year, Eileen Fischer and I were able to contribute to Donna Hoffman’s and Tom Novak’s special issue on ”IOT - Consumers and the Internet of Things”. Please take a look at our piece on “Managing IoT Experiences.”

I am grateful to MIR’s Managing Editor Christine Kittinger for giving me this unique opportunity.

Our goal for this special issues is to gather the best and brightest experts on consumer experience and CX design, folks who are really at the forefront of the field and are eager to share their latest ideas.

I will post more details shortly. If you would like to contribute to this special issue, please send me an email.

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.