GfK Marketing Intelligence Review Special Issue
I am thrilled to announce that I will be teaming up with GfK’s Marketing Intelligence Review for a 2020 special issue on “Measuring, Managing, and Shaping Consumer Experiences” (working title).
Marketing Intelligence Review has definitely become one of my favorite outlets for timely, cutting-edge, and managerially accessible insights into marketing and consumer research.
Last year, Eileen Fischer and I were able to contribute to Donna Hoffman’s and Tom Novak’s special issue on ”IOT - Consumers and the Internet of Things”. Please take a look at our piece on “Managing IoT Experiences.”
I am grateful to MIR’s Managing Editor Christine Kittinger for giving me this unique opportunity.
Our goal for this special issues is to gather the best and brightest experts on consumer experience and CX design, folks who are really at the forefront of the field and are eager to share their latest ideas.
I will post more details shortly. If you would like to contribute to this special issue, please send me an email.