Dr. Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University). He is also the director of the Big Design Lab, a think tank that helps companies connect with consumers.
He is an authority on marketing and consumer behavior with a focus on market creation and customer experience design. His research has been published in the Journal of Consumer Research and the Journal of Marketing and featured in The New York Times, Time Magazine, BusinessWeek, Wired, and other news media.
He also serves on the editorial review boards for the Journal of Marketing, the Journal of Consumer Research, Consumption, Markets and Culture, and Business & Society, and as chair of Schulich's marketing department.
He has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, and one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants.