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January 25, 2019
Markus Giesler

A Billionaire Starts a Retail Management School at McGill University

January 25, 2019
Markus Giesler
A Billionaire Starts a Retail Management School at McGill University

Bloomberg

January 25, 2019
Markus Giesler

Source: https://www.bloomberg.com/news/articles/2019-01-25/a-billionaire-starts-a-retail-management-school-at-mcgill-university

January 25, 2019
Markus Giesler

A Year of Reckoning for Davos Man

January 25, 2019
Markus Giesler
A Year of Reckoning for Davos Man

Bloomberg

January 25, 2019
Markus Giesler

Source: https://www.bloomberg.com/news/articles/2019-01-21/year-of-reckoning-follows-men-and-one-specific-woman-to-davos

July 21, 2018
Markus Giesler

A Tesla Is Not Just a Car for Elon Musk’s Superfans

July 21, 2018
Markus Giesler
A Tesla Is Not Just a Car for Elon Musk’s Superfans

Motherboard

July 21, 2018
Markus Giesler

Source: https://motherboard.vice.com/en_us/article/xwkyj3/tesla-ev-rebates-cancelled-elon-musk-cult

May 25, 2018
Markus Giesler

The Nostalgia for Socialism in the Age of Consumerism

May 25, 2018
Markus Giesler
The Nostalgia for Socialism in the Age of Consumerism

The Conversation

May 25, 2018
Markus Giesler

Source: https://theconversation.com/the-nostalgia-for-socialism-in-the-age-of-consumerism-96872

April 10, 2018
Markus Giesler

AI marketers need to consider: Who’s the master and who’s the servant?

April 10, 2018
Markus Giesler
AI marketers need to consider: Who’s the master and who’s the servant?

York University Brainstorm

April 10, 2018
Markus Giesler

Source: http://research.info.yorku.ca/2018/04/ai-marketers-need-to-consider-whos-the-master-and-whos-the-servant/

Tagged: AI

March 19, 2018
Markus Giesler

Schulich Prof Honored as Inaugural Marketing Science Institute Scholar

March 19, 2018
Markus Giesler
Schulich Prof Honored as Inaugural Marketing Science Institute Scholar

Schulich School of Business

March 19, 2018
Markus Giesler

Source: http://schulich.yorku.ca/success-stories/markus-giesler-2/

March 11, 2018
Markus Giesler

Redesigning the Coffee Shop

March 11, 2018
Markus Giesler
Redesigning the Coffee Shop

CBC/Wharton Business Radio

March 11, 2018
Markus Giesler

Tagged: coffee

November 24, 2017
Markus Giesler

「黑色星期五」魔力減 10年內料被網購取代 北美三大消費日 網購生意逐年升

November 24, 2017
Markus Giesler
「黑色星期五」魔力減 10年內料被網購取代 北美三大消費日 網購生意逐年升

Ming Pao

November 24, 2017
Markus Giesler

Source: http://www.mingpaocanada.com/Tor/htm/News/20171124/tbc1_r.htm

November 24, 2017
Markus Giesler

Black Friday Enthusiasm Wanes

November 24, 2017
Markus Giesler
Black Friday Enthusiasm Wanes

The Globe and Mail

November 24, 2017
Markus Giesler

Source: https://www.theglobeandmail.com/report-on-business/international-business/us-business/online-deals-thursday-night-openings-keep-black-friday-frenzy-in-check/article37071076/

November 23, 2017
Markus Giesler

Black Friday on the Decline

November 23, 2017
Markus Giesler
Black Friday on the Decline

CTV

November 23, 2017
Markus Giesler

Source: http://www.ctvnews.ca/video?clipId=1269160&playlistId=1.3691355&binId=1.810401&playlistPageNum=1&binPageNum=1

October 20, 2017
Markus Giesler

Robot Invasion

October 20, 2017
Markus Giesler
Robot Invasion

York University Magazine

October 20, 2017
Markus Giesler

Source: http://magazine.yorku.ca/issues/fall-2017/robot-invasion/

Tagged: AI

October 1, 2017
Markus Giesler

Identity-Based Political Advertising

October 1, 2017
Markus Giesler
Identity-Based Political Advertising

Yahoo News

October 1, 2017
Markus Giesler

Source: https://ca.news.yahoo.com/ontario-pcs-apos-ads-showcase-090000042.html

September 28, 2017
Markus Giesler

How Will AI and Robotics Change Marketing?

September 28, 2017
Markus Giesler
How Will AI and Robotics Change Marketing?

American Marketing Association

September 28, 2017
Markus Giesler

Source: https://www.ama.org/publications/enewsletters/marketing-news-weekly/pages/asktheama-how-ai-robotics-change-marketing.aspx

Tagged: AI

September 26, 2017
Markus Giesler

Uber Threatens to Leave

September 26, 2017
Markus Giesler
Uber Threatens to Leave

CBC News

September 26, 2017
Markus Giesler

Source: http://www.cbc.ca/news/canada/montreal/uber-quebec-leave-1.4307065

June 7, 2017
Markus Giesler

Harvard Memes

June 7, 2017
Markus Giesler
Harvard Memes

New York Post

June 7, 2017
Markus Giesler

Source: http://nypost.com/2017/06/06/how-can-harvard-kids-still-not-understand-that-what-happens-online-doesnt-stay-online/

June 1, 2017
Markus Giesler

Marketing Friendship

June 1, 2017
Markus Giesler
Marketing Friendship

Marketing News

June 1, 2017
Markus Giesler

Source: https://www.ama.org/publications/marketingnews/pages/friendship-changed-marketing-forever-kotler-levy.aspx

Tagged: kotler

April 18, 2017
Markus Giesler

It Might Be Time to Stop Touting Eco-Friendly Messages

April 18, 2017
Markus Giesler
It Might Be Time to Stop Touting Eco-Friendly Messages

Nautilus

April 18, 2017
Markus Giesler

Source: http://nautil.us/blog/it-might-be-time-to-stop-touting-eco_friendly-messages

March 8, 2017
Schulich Media

Is Empathy The Key to Uber's Success?

March 8, 2017
Schulich Media
Is Empathy The Key to Uber's Success?

Marketing News

March 8, 2017
Schulich Media

Source: https://www.ama.org/publications/enewsletters/marketing-news-weekly/pages/empathy-key-uber-success.aspx

December 31, 2016
Markus Giesler

The Past, Present and Future of AI in Marketing

December 31, 2016
Markus Giesler
The Past, Present and Future of AI in Marketing

Marketing News

December 31, 2016
Markus Giesler

Source: https://www.ama.org/publications/MarketingNews/Pages/past-present-future-ai-marketing.aspx

Tagged: artificial intelligence, AI, marketing, segmentation

December 21, 2016
Markus Giesler

The Best Thing I Read All Year — 2016

December 21, 2016
Markus Giesler
The Best Thing I Read All Year — 2016

Financial Times

December 21, 2016
Markus Giesler

Source: https://www.ft.com/content/434404ca-baf7-11e6-8b45-b8b81dd5d080

Tagged: ft2016reads

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Latest Posts

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Oct 29, 2018
Managing IoT Experiences
Oct 29, 2018

Storytelling and beyond.

Oct 29, 2018
Jul 6, 2018
Future Prof: Digital and Critical
Jul 6, 2018

How not to become a thought leader.

Jul 6, 2018
Apr 30, 2018
What Does “Smart” Really Mean?
Apr 30, 2018

Smart consumers, homes, and families.

Apr 30, 2018

Latest Media

All Media

Featured
Jan 25, 2019
A Billionaire Starts a Retail Management School at McGill University
Jan 25, 2019

Bloomberg

Jan 25, 2019
Jan 25, 2019
A Year of Reckoning for Davos Man
Jan 25, 2019

Bloomberg

Jan 25, 2019
Jul 21, 2018
A Tesla Is Not Just a Car for Elon Musk’s Superfans
Jul 21, 2018

Motherboard

Jul 21, 2018

Latest Articles

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Featured
Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Journal of Consumer Research

Creating a Consumable Past: How Memory Making Shapes Marketization

Journal of Consumer Research

Process Theorization in Cultural Consumer Research

Journal of Consumer Research


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